esports

Sim to Sponsor: How Sim Racing Brands Are Accelerating Real-World Careers

Sim racing

The sim racing world isn’t just a playground for casual gamers anymore. It is a true launchpad for real-world partnerships, sponsorships, and even racing careers. What started with custom rigs in bedrooms has evolved into a proving ground backed by serious hardware brands with a vested interest in the future of motorsport. Names like Fanatec, … Read more

Skip Barber Simulator Center Now Open

Skip Barber Simulator Center

The Skip Barber Simulator Center is now open and in this week’s Sim Racing Roundup you will find all the details. I also have thoughts from F1 rookie Gabriel Bortoleto, racecraft tips, tech news and more! From Sim Racing to the Real Thing Kick Sauber rookie Gabriel Bortoleto is the next driver on the list … Read more

Sim Racer Sebastian Job to Drive RB8 at Goodwood Festival of Speed

Sebastian Job

Sim racer Sebastian Job is set to drive a Red Bull RB8 F1 car at the Goodwood Festival of Speed this weekend and you will understand why in this week’s Sim Racing Roundup. I also have details of a new sim center at the Spa-Francorchamps circuit, a new Motorsport Australia esports survey and much more! … Read more

How Prema Racing Prepares Drivers for the Track Using Simulators

Prema Racing Simulator

How Prema Racing prepares their drivers for the track using simulators is just one of the things you will learn in this week’s Sim Racing Roundup. You will also find out how BMW Motorsport put their sim racers through their paces in an alpine bootcamp, find out how iRacing helped create the layout for NASCAR’s … Read more

The NASCAR iRacing Driver Pipeline

NASCAR sim racing series

The NASCAR iRacing driver pipeline is just one of the topics covered in this week’s Sim Racing Roundup. I also show you how a driver uses the sim to prepare for an IMSA race, what the latest FIA move means for esports, why sim racers should attend the CrowdStrike 24 Hours of Spa and much … Read more

Jordan Missig’s Journey From Sim to Indy NXT

Jordan Missig

Jordan Missig’s journey from sim to Indy NXT is one of the topics covered in this week’s Sim Racing Roundup. I also have details on how to optimize F1 25, the return of the Skip Barber Formula iRacing Series and the latest sim racing news and tech reviews! From Sim Racing to the Real Thing … Read more

McLaren Go Sim Racing

McLaren go sim racing

McLaren goes sim racing by announcing a new sim rig and this week’s Sim Racing Roundup has all the details. I also have the journeys of some sim racers making the leap to real-world racing, reviews of F1 25 and an incredible simulated lap of Imola featuring none other than Andrea Kimi Antonelli. All this … Read more

Boosting Revenue for Sim Racing Centers in the US and Europe

Sim racing center

Introduction The sim racing industry is accelerating fast – and not just on the virtual track. Across the US and Europe, sim racing centers are evolving from niche attractions into viable business ventures. Yet in an increasingly competitive landscape, depending solely on hourly rentals or walk-in customers is no longer enough. If you’re a sim … Read more

Lamborghini Goes Sim Racing

Lamborghini Vesaro Prestigio Simulator

Lamborghini goes sim racing in this week’s Sim Racing Roundup and I have the details. You will also learn how one driver has parlayed iRacing success into real-world motorsport, find out how a major racing school is using sim racing for driver development and much more! From Sim Racing to the Real Thing iRacing chronicles … Read more

How Sim Racing Is Launching Women’s Racing Careers

Rokt the Rig Sim Racing Initiative

How sim racing is launching women’s racing careers is just some of what is covered in this week’s Sim Racing Roundup. I also look at Max Verstappen’s extensive work developing simulator software used by Formula 2 and Formula 3 teams, how Extended Reality and sim racing are transforming motorsports in the United States plus much … Read more

Cooper Webster Aims to Leverage iRacing for Real-World Racing Opportunities

Cooper Webster

Cooper Webster aims to leverage iRacing for real-world racing opportunities and in this week’s Sim Racing Roundup you will find out how. I also have an interview with Daniel Morad who talks about his rise through the ranks from kart racing to sim racing, to being full time in the IMSA Michelin Pilot Challenge Series … Read more

Birth of the Hybrid Racer

Hybrid racer Garrett Lowe

The birth of the hybrid racer, where sim racing is the primary domain for motorsport is just one of the topics covered in this week’s Sim Racing Roundup. I also explore how a Formula E team leverages simulators for real-world race preparation, reveal a chance to enroll in an all-encompassing sim racing school, and uncover … Read more

Ryan Hunter-Reay and His Sim Rig

Ryan Hunter Reay in sim

Always curious about Ryan Hunter-Reay and his sim rig? I have you covered on this week’s Sim Racing Roundup. In addition to that I have a few more drivers that have moved from sim racing to real-world motorsport, whether AI can enhance your skills as a sim racer and an excellent sim training webinar you … Read more

Are Simulators a Cost-Effective Path to Starting a Racing Career?

Max Verstappen in simulator

Are using simulators a cost-effective way to launch a racing career? This question is frequently addressed in my weekly Sim Racing Roundup, and I have additional insights to share with you this week. You will also get an understanding on how sim racing helped Robert Wickens return to racing, why Max Verstappen has been told … Read more

Maximizing Performance in F2, F3 & F4 with Race Simulators

Maximizing Performance in simulators

Maximizing performance in FIA F2, F3 & F4 with race simulators is just part of what you will learn in this week’s Sim Racing Roundup. You will also learn how Mercedes F1 drivers use a sim to learn a new track, how a young Liechtensteiner went from sim racing to the real thing and details … Read more