Lola’s sustainable motorsport strategy is impressive at such an early stage and in this week’s Sustainable Motorsport Roundup you will find out what is next. I also have details on a potential Toronto EPrix and more.
Overview
Sustainable Motorsport News
How Sustainability Is Shaping Lola’s Comeback
Sustainable motorsport is becoming central to Lola’s comeback. From electrification and sustainable fuels to more efficient racing technologies, the iconic marque is looking beyond its heritage as it plots its next chapter. This Autosport feature explores what’s next for Lola and how sustainability could influence its ambitions across the motorsport landscape.
SRO Motorsports Group Reaffirms Environmental Commitment with Worldwide Initiatives
SRO Motorsports Group has reaffirmed its longstanding environmental commitment in 2026 by supporting a diverse range of global projects that reflect its drive for sustainability in racing and beyond. Operating at 100 percent carbon neutrality since 2024, the company remains focused on mitigating its own environmental impact while empowering competitors, partners, and stakeholders to do the same.
This post details the full range of environmental projects that SRO has been supporting.
Motorsport UK Renews FIA 3 Star Environmental Accreditation
Motorsport UK has underlined its commitment to sustainability, environmental management and continual improvement by successfully renewing its FIA 3 Star Environmental Accreditation for the third time.
Motorsport UK’s Sustainability Manager Simon Wright Jones said: “We are fully committed to the protection of the environment and we are delighted to have once again demonstrated that we are working at the highest level.”
“It is important that we lead the way as an organisation, continually improving sustainability within our operations, and we are also committed to working with our member clubs to ensure that they have all the support they need to do the same.”
Notes from Sustainability Live 2026
Formula E’s Vice-President for Sustainability Julia Pallé’s discusses in this LinkedIn post what was discussed during her appearance at the recent Sustainability Live conference in London.
“My main takeaway from the conversation today was that consumers don’t want a compromise—they want products that are faster, better, and more sustainable. Embed sustainability deeply enough, and it becomes a driver of performance and business value, not a trade-off.”
5 Takeaways from the Madrid FIA Sustainable Innovation Series
The most valuable leadership lessons from Madrid did not come from the race. Instead, they emerged from the FIA – Fédération Internationale de l’Automobile Sustainable Innovation Series (10 September), which covered a variety of interesting topics throughout the day.
Read Davide Beatrice’s review of the recent conference including his deck outlining the 5 takeaways here.
Liberty Global x Formula E – Change. Accelerated. Live
Join Liberty Global and Formula E for a dynamic morning gathering of partners, innovators and community leaders exploring how purpose and performance go hand in hand — from the business case for purpose-led growth, to the partnerships driving community impact, to the future of sustainable motorsport.
The conversation will feature insights from prominent voices across business and social impact, including leadership from Formula E, Liberty Global, Street Child, Infosys, and other trailblazers building what’s next.
Date: Tuesday, September 22
Time: 8:00 AM – 10:00 AM EDT
Location: One World Trade Centre, New York City
Full details can be found here.
Sustainable Motorsport Tech
PurFuels 93 Ethanol Free Gasoline for HPDE and Racing
PurFuels is the cutting-edge biofuel solution that’s redefining the limits of speed and efficiency. Engineered specifically for high-performance racetracks. PurFuels advanced blends offer explosive power with lightning-fast acceleration, and superior efficiency, all while reducing emissions minimizing your environmental impact while maximizing your competitive edge.
More details can be found here.
Series News
Toronto EPrix Interest Gathers Pace
The Formula E Notebook has revealed that Toronto could be a future city to host a Formula E race if ambitious plans to bring it to the Canadian city’s streets come off for the summer of 2028.
“Interest to put an EPrix on in Toronto has been active since 2024 but a recent acceleration in the pace of initial plans to try and get an event for the 14th (2027-28) or 15th (2029-29) seasons is being worked on.”
Racers, Start Your Agents: Formula E Brings Realtime AI to the Edge
Chasing records at the Goodwood Hillclimb, Formula E used Gemini Enterprise, Gemma, and a Pixel phone bolted to the dash to push the envelope of AI and edge computing. This article from Google explains how Formula E brings realtime AI to the edge.
What’s Going On in Gen4 Testing?
Formula E may have gone in to its annual hibernation period from a promotion and marketing standpoint but teams have been toiling at tracks scattered over Iberia in recent weeks as they hone their Gen4 development packages. Formula E Notebook looks at what’s currently going on in Gen4 testing.
Getting to the Track Sustainably
- Beyond Green: How Million Air Is Advancing a More Sustainable Future in Aviation (AIN)
- Sustainable Aviation Fuel Gaining New Awareness (AIN)
- Nova Pangaea takes major step towards commercial-scale SAF production (Green Air News)
- Cathay Pacific trials Google’s AI-powered contrail avoidance technology across its network (Green Air News)
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects and the host of the Motorsport Prospects Podcast. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
