Why Every Race Driver Needs a Website

(Kelly Pfleiger of P1 Web Development explains why every race driver needs a website and should not rely just on social media alone.)

Social media is fast, visual, and everywhere—but it’s also noisy, unpredictable, and completely out of your control. If you want to grow your racing career, social media alone isn’t enough. A website gives you something those platforms never will: full control over how you’re seen, what you share, and where people land when they search your name.

When someone looks you up—especially a sponsor—they don’t want to scroll through tons of photos, short videos and race-day selfies. They want to know who you are and what you’ve been doing. They are looking for the series you’re running, your schedule, and what partners you already have. A website puts that all in one place with no distractions and no algorithm burying the information.

A website shows that you take racing seriously. It gives sponsors a simple, clean way to learn about you and why you’re worth supporting. It’s like a sponsor pitch deck, but it’s always online, always updated, and never lost in someone’s inbox.

You don’t need something flashy. You just need something real—and you need it in place before the next sponsor starts searching for you. Social media might get their attention. Your website helps seal the deal.

---