Confidence is key when approaching potential sponsors and in this week’s Business of Being a Race Driver you will understand why and what to do about it. I also have advice on keeping track of your inventory of assets and using KPIs to track sponsorship success.
The Business of Racing
Enzo Mucci explains the importance of confidence in approaching potential sponsor. “Let’s take a look at what it’s really like finding sponsorship for motorsport in 2025. It has never been any different but now the budgets are SO HIGH, you need to be really clever about this.”
The video above from the Charge sponsorship agency explains the importance of having an up-to-date asset inventory list when approaching potential sponsors.
General Motorsport Marketing Advice & Resources
In today’s competitive landscape, brands look for opportunities and innovative ways to connect with consumers and drive meaningful engagement. One such avenue is sponsorships, which offer a unique opportunity to align with events, influencers, or causes that resonate with brand initiatives, goals, and values.
To effectively evaluate the success of these sponsorships, brands will need to identify and analyze key performance indicators (KPIs) that capture the partnership’s impact across various touchpoints. To help brands figure out the best way to measure the ROI of their marketing partnerships, Sponsor United has put together a comprehensive list of potential sponsorship KPIs that you can read here.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
