Making an authentic connection with your fans is critical if you want to engage sponsors since your sponsors will be looking to connect with them as well. Part of that connection will be through social media and the captions you use there will determine if you get the traffic you deserve. This week you will … Read more
Racecraft is not just about on-track techniques, it is also about mental conditioning so this week there are tips on tuning up your racing brain. In addition to mental conditioning, there are plenty of tips and advice on making better decisions on track, what it means to be “in the zone” and what you should … Read more
If it has not become clear by now, sim racing is becoming a legitimate race driver development path. This week I bring you details on a new program that could very well accelerate the trend. In addition to that, this edition of the Driver Development Roundup has details on the new F1 Academy Discover Your … Read more
What to do about the Monaco Grand Prix? It seems that is the question being asked every time the race comes around and this week, I dig right in. In other Business of Motorsport, I look at the numbers behind this year’s Indy 500, more details on the potential revival of A1 GP, a tease … Read more
The ACO has doubled their hydrogen bet for the 24 Hours of Le Mans as they have announced that they want the top class to be all hydrogen by 2030. Along with this fascinating sustainable motorsport development, I have news on an electric Hyundai rally car, recycled plastic IndyCar tires, biofueled F1 trucks and McLaren … Read more
Innovative racing league will make motorsports more accessible using esports as a pathway to real-world racing Registration opens today for the first iRacing esports tournament, starting June 19, with additional tournaments planned across Street Kart Racing, rFactor 2, and RaceRoom over the summer/fall JACKSONVILLE, FL, June 1, 2023 – Racing Prodigy™, a groundbreaking sports, entertainment, and … Read more
A rare 2004 Maserati Trofeo Light GT3 headlines an eclectic but awesome selection of race cars in the Motorsport Marketplace this week. In addition to the Maserati, there is a Nissan 370Z NISMO, a Lamborghini Huracan Super Trofeo EVO 1 and a 2012 Porsche Cayman as part of this week’s selections of Race Cars for … Read more
Max Verstappen is adamant that sim racing has helped him in his Formula 1 career and in this edition of the Sim Racing Roundup, you will learn how. In addition to this, I look at another sim racer experiencing real-world racing, how esports can grow the motorsport ecosystem, multiclass racing tips from Daniel Morad, Formula … Read more
The Driver’s Eye is onboard this Revolution A-One 500SC, recording a 1:20.612 during the opening round of the Sports Prototype Cup North America (March 23) in the Prototype Sprint Series at Michelin Raceway Road Atlanta.
Dealing with sponsorship proposal rejections headlines this week’s Business of Being a Race Driver Roundup. It will happen so you need to learn from it. In addition to this, for companies that are involved in motorsport sponsorship I have tips on the basics of evaluating your sponsorships. For the driver I also feature the Top … Read more