Getting out of your comfort zone is, well uncomfortable. In this week’s Business of Being a Race Driver you will get some advice on how to break out of it and why you should. You will also get tips on how to get to meet and know sponsors, how to get yourself and your sponsors into the media and how to start a sim racing YouTube channel.
The Business of Racing
From the Driver’s Point of View
In the video above, Brian Moore, Executive Director of Marketing & Aerial Production, TERRIBLE HERBST MOTORSPORTS says you can’t put out enough content on social media to give people something to relate to. Moore was interviewed by Alex Striler at the 4th Annual Motorsports Sponsorship Summit on January 11, 2025. You can get more information on the Motorsports Sponsorship Summit here.
In another video from the same Motorsport Sponsorship Summit, Scott Lukaitis, Motorsports Marketing & Sales DIrector of Engine Ice, talks about how to get to meet and get to know sponsors.
In the final video from the 4th Annual Motorsports Sponsorship Summit on January 11, 2025, Heather Wilson, CEO of High Gear Success, talks about how to get yourself and your sponsors into the media.
A life coach and former nurse Christina Russell has shared her top ten strategies for overcoming self-doubt, including adopting a “power pose,” which is proven to help boost confidence. Read what they are over at the Good News Network.
Neurodiversity in motorsport is a topic rarely spoken about, but it is an important topic that demands more coverage. Motorsport Prospects contributor Maja Czarzasty-Zybert investigates whether it is an overlooked advantage or a potential challenge for the race driver. This can also be an important part of your story that you share with fans and sponsors. You can read here thoughts on the topic here.
In the video above, Enzo Mucci explains how you need to get out of that comfort zone!
SimStaff explains how to how to start a sim racing YouTube channel. “Sim racing, once a hobby for many, has become a lucrative industry. This article will present a selection of business strategies for taking your passion for the hobby to the next level and turning it into a profitable venture.” Read their advice here.
From the Sponsor’s Point of View
The GT World Challenge America explains the power of partnerships.
“In motorsports, success is rarely achieved alone. Beyond the performances that unfold on track, there is a plethora of relationships and logistical implications that take place behind the scenes that directly contribute to the success of drivers, teams, and series as a whole. There is an entire network of dedicated partners whose collaboration fuels the industry and ensures that growth is possible.”
Read the complete article here.
The Costs of Racing
Car Magazine in the UK looks at the practicalities and costs of becoming a race driver. “Navigating through all these considerations can be a massive palaver, but there are well-trodden paths to take. You just need to ask the right questions of the right people to find your way. But where to begin?” Read the full article here.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
