How to find and keep sponsors is just part of the advice you will receive in this week’s edition of The Business of Being a Race Driver. You will also find out about a free sponsorship course you can take, why you should be part of any sponsor’s budget discussions and what the practicalities and costs of racing are and more!
The Business of Racing
From the Driver’s Point of View
Over the years, sponsorship in motorsport has evolved from simply financing a driver to becoming a true endorsement of a broader project. The driver-sponsor relationship must be a win-win: the company seeks visibility, while the driver gains the financial stability needed to pursue a competitive career. And no, winning a world championship isn’t a prerequisite to securing backing or keeping it. Vroom Kart looks into how to find and keep sponsors.
Privé CEO Shay Hoelscher is sharing her passion and bringing more women into motorsports, all while making the world a better place one clean hair product at a time. Forbes looks at how Privé is sponsoring a female racecar driver, and giving back every day. You can read the article here.
Jana Kesenheimer pushes herself to her limits in ultracycling – both physically and mentally. In an interview with ISPO, she tells them what she has learned about herself and sponsorship: That pure product placement no longer works – sport needs authentic sponsorship. You can read the interview here.
After months of work, David Christie has announced that The Modern Playbook for Driver Sponsorship is now LIVE and 100% FREE on YouTube. This is what David has to say about the course:
Too many talented drivers are stuck using outdated sponsorship tactics, chasing logos instead of building value. Meanwhile, the sponsorship market is booming, but the disconnect is real.
This Playbook is the step-by-step blueprint to fix that. We’re killing the “logo on car” myth and teaching drivers exactly how to become valuable, measurable partners to brands.
If you’re a driver serious about finding and keeping sponsors, or a business leader curious about a more effective way to partner in motorsport, dive in.
This was originally intended to be a course for sale at £499.
Instead – It’s now free, no catch. Just actionable strategies based on reality, not hope.
Watch the full playlist here: https://lnkd.in/eYB-N8Hx
From the Sponsor’s Point of View
In an era where audiences are bombarded with digital content and multitasking across platforms, motorsport sponsorship offers brands an unparalleled fusion of speed, precision, and global enthusiasm. Backed by robust market growth, explosive fan engagement, and cutting-edge analytics, motorsport remains a high-impact, measurable investment. RTR Sports Marketing explains why motorsport sponsorship still delivers in a digital-first era.
The Costs of Racing
In UK-based Car Magazine‘s multi-part article on how to become a racing driver, they look at what the practicalities and costs of racing are. “Deciding you want to become a racing driver is easy. Even getting your racing license isn’t especially difficult. It’s actually getting yourself on the grid that’s the complicated bit. You’ve got to choose a car to race and where to race it, there’s the practicalities and logistics to deal with and, of course, you’ve got to pay for it all. Somehow.”
Eddie Fuhrer of US Open Wheel Nation looks at how Indy NXT’s rising costs are putting its scholarships and ladder to the test. “With the cost of a full-season Indy NXT seat sitting around $1.2 million and expected to rise to $1.5 million in the near future, the question must be asked: Is the talent gap worth the price tag?”
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
