How to Support Race Drivers on the Development Ladder

A video on how to support race drivers on the development ladder highlights this week’s Business of Being a Race Driver. I also have more informative articles on how one race team tackles sponsorship internationally, the difference between sponsorships and partnerships and a new Canadian program to help encourage motorsport participation.

It’s all in this week’s edition of The Business of Being a Race Driver on Motorsport Prospects.


The Business of Racing

From 2023, the video above looks at “how to support drivers on the development ladder. ”Hosted by Beth Paretta, Owner of Paretta Autosport and Co-Founder of WIMNA. With Hannah Greenemeier, Owner of Hannah Greenemeier Racing, driver of the #74 Crosslink/Kiwi Motorsports F4 car in the US F4 Championship and Toni Calderon, Chief Growth Officer at Maximo Capital and RAFA Racing Club, and Founder of Speed Group.


MotiV8 Training explains how MOR Motorsport tackles sponsorship internationally. “In the world of motorsport, securing sponsorship is not just beneficial; it’s crucial for survival and growth. The recent discussion on the “Motorsport Coaching” podcast with representatives from Mol Motorsport shed light on the intricacies of acquiring and maintaining sponsorships – a topic that many emerging and established athletes find daunting. Let’s delve deeper into their experience and extract valuable lessons that could guide motorsport athletes everywhere.”


MotoGP

Riccardo Tafà explores the differences between Sponsorship and Partnership. “Delving into the distinctions between “sponsorship” and “partnership” can shed light on the nuances of these collaborative arrangements. In business and marketing, understanding the differences between sponsorship and other partnership opportunities is crucial for forging successful relationships and achieving strategic objectives.”


The Costs of Racing

Khloe Drummond

(Press Release) FEL Motorsports is driving change in Canadian motorsport with the launch of its groundbreaking ‘Accelerating Inclusion’ program. Teaming up with industry leaders like the Mosport Karting Centre, Michelin Motorsport, Hyundai Canada, and Pfaff Motorsports, FEL Motorsports is leading the charge towards a more diverse and inclusive racing community.

A standout talent from the Mosport Karting Centre, Khloe Drummond, will headline the program, transitioning from karts to cars. Khloe will take the wheel of the FEL Motorsports-owned Hyundai Veloster N Turbo TCA car, in the highly anticipated 2024 Sports Car Championship Canada presented by Michelin.

Behind the scenes, the expertise of Mathieu Deschamps from MD Autosport, also a key team member at Pfaff Motorsports, will ensure the smooth running of the TCA car. The car will find its home and operations hub at Pfaff Motorsports in Concord, Ontario.


Mark Boudreau
Author: Mark Boudreau

Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.