This week is about motorsport sponsorship 101, a back to basics look at finding motorsport sponsors. Sometimes it is better to go back to basics, especially when things are not going to plan. All this and much more in this week’s edition of The Business of Being a Race Driver.
Overview
The Business of Racing
Getting Motorsport Sponsorship 101
Konig Wheels USA have put together a great video that acts as a Sponsorship 101 covering the basics of putting together a sponsorship proposal. You can watch the video above.
“We get sponsorship requests daily… it’s probably out most frequently asked question on our channel. How do I get sponsored? Well, today… we’re gonna go over exactly what we look for when being approached for sponsorship. This is going to be episode one, the basics- in a new series about sponsorship called SPONSORSHIP 101. On this episode, we’ll go over the 5 CONCEPTS you should think about before even beginning to craft your sponsorship proposal.”
Funding Your Future
Motorsport UK have put together a great article providing top tips for funding your motorsport future. You can read them here. “You will see sponsorship on all types of cars, race wear and helmets – from a WRC team, a high level professional national championship, to a family run privateer team in a junior formula or an Autotest champion. There are sponsorship opportunities in all disciplines, at all levels of the sport and can assist you to continue in Motorsport. Here you will find Motorsport UK Academy’s Top Tips for funding your future.”
General Motorsport Marketing Advice & Resources
Media Value vs Market Value: How to Correctly Price Sponsorship
For decades, media value has been the go-to measurement for the sponsorship industry. The rise of AI-driven logo capture technology has only reinforced this reliance, delivering increasingly precise counts of how long and how often a brand is visible. Within its own boundaries, media value remains an excellent tool for benchmarking one sponsorship against another and for tracking changes in exposure over time. But is its dominance over sponsorship pricing misplaced and is there a more credible way to measure what a partnership is truly worth? The Sponsor does a deep dive to answer the question.
The Costs of Racing
How Do You Become a Formula 1 Driver?
Jorgina Donna Wijewardana taeks a look at the pat to F1 providing rough budget figures for each path of the journey as of 2025. It is important that you get the full figures from the race teams but this is a great start. You can read his article here.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
