Optimizing the value you get from a racing team so that you are not “customer-zoned” is just some of the advice you will get this week.
I also bring you details on several approaches to assist you in obtaining motorsport sponsorship, 3 questions a business needs to ask itself about their sponsorship program and a guide to racing gloves.
All this and more in this week’s edition of The Business of Being a Race Driver on Motorsport Prospects.
The Business of Racing
From the Driver’s Point of View
In the video above, Charge Sponsorship offers Expert Tips for Getting a Racing Sponsorship. “Over a few decades in motorsports, I’ve developed my five favorite tips for getting racing sponsorships.”
Episode 153 of the Motorsport Coaching Podcast talks about how to get started in your search for sponsorship. “Are you a beginner to amateur motorsport competitor needing to know how to seek effective and successful sponsorship? If the answer is yes, then this is the podcast for you! Hear what are the foundations of sponsorships, what to do to know WHO to contact, and WHY. Lastly, we look at what are the other elements you need to action to help find sponsors.”
You can listen here.
MotiV8 Training goes into detail on Understanding the Different Types of Sponsorships in Motorsports. “Sponsorships are a crucial aspect of motorsports, providing athletes with the necessary support to excel in their sport. In this blog post, we’ll go over the different types of sponsorships available to motorsports athletes, including product, service, financial, ambassador, and affiliate sponsorships.”
MotiV8 Training has also opened the waitlist for their Winning Sponsors Course.
“Our popular Winning Sponsors course only opens twice a year – And it’s time again!
Starting September 18th, at the end of the 4-week course you should have (depending on your commitment levels ha ha) a full sponsorship strategy for your upcoming race season. Join now for exclusive prices and bonuses. Register HERE. “
The African American Automotive Association recently published 11 tips on improving your chances of landing sponsorships. “Attracting sponsorships as an athlete requires more than just sporting talent. It involves building a personal brand, showcasing your value to potential sponsors, and fostering strong relationships. Here are some strategies that athletes can employ to make themselves more attractive to sponsors and increase their chances of landing sponsorships.”
From the Sponsor’s Point of View
Sport Dimensions details the 3 questions any business needs to ask of their sponsorship program. “There is never a bad time to review your suite of partnerships to make sure you are making the most out of new and ever-changing assets. It also can provide a window to consult with an objective third party that will be able to identify opportunities and hang-ups more efficiently. To get you started, let these three questions guide you toward a more productive and value-based sponsorship program.”
The Costs of Racing
Winding Road Racing looks at the 5 best auto racing gloves. “When it comes to auto racing, having the right helmet, suit, and shoes is crucial for optimal performance and safety. One often overlooked but essential piece of equipment is a high-quality pair of racing gloves. These gloves provide grip, protection, and comfort, allowing drivers to maintain control and focus on the race ahead. Here is Winding Road’s pick of the 5 best auto racing gloves.”
In the subscriber-only edition of the On Racing Drivers by Terence Dove, Terence looks at how not to get ‘customer-zoned’ by a racing team, and get more than what you pay for.
If you join a team, you need to learn how to manipulate, cajole, and charm your way to the top of the priority list of that team. You have to become like Micheal Schumacher, and build that team around you; make them yours.
If not, you are going to learn nothing of any value, and be an extremely disgruntled ‘customer’ who spent a lot of money on being told some tyre pressures, and that you aren’t as quick as you should be ‘according to the data’.
If you decide its ok to be treated as a customer, rather than the highest form of human: a ‘racing driver’, then this article won’t be for you.
But if you want to learn how to use the team experience to heighten your status as a driver, and how to maximise truly relevant lessons that can take you forward in racing then read on!
Don’t get ‘customer-zoned’ by a racing team, and get more than what you pay for
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
