This week you will learn about how one driver pivoted from single-seaters to endurance racing and why. I also have details on a major research initiative on the untapped potential of female drivers in brand narratives, winning your race team over and more. It’s all in this week’s edition of the Driver Development Roundup on Motorsport Prospects.
Answering Charlie’s question – “My last two teams have given my teammates preferential treatment, I have proven that I am as fast as them but it still happens. Is there something I’m doing wrong?” Here are Enzo Mucci‘s tips for winning your race team over.
More than Equal and creative artificial intelligence company, Crant have collaborated to produce a white paper that look at the untapped potential of female drivers in brand narratives. By leveraging insights from More than Equal’s comprehensive Inside Track report and insights generated from Crant’s innovative AI-powered Ink Lantern platform, the white paper provides compelling evidence for the transformative impact of partnerships with female racing drivers on brand engagement, differentiation, and growth. Key insights and recommendations are summarized in this article.
In Motorsport Prospects news, I was thrilled to be interviewed for a recent episode of the Slipstream Entrepreneurs’ Podcast. The episode dives into the mission of Motorsport Prospects and my quest to develop a tool that connects race drivers with the motorsport professionals that can help them build a successful racing career. You can listen to the episode here.
The Skip Barber Racing School and KBR Kartódromo Internacional are proud to unveil a partnership that will provide new opportunities for karters in Mexico.
As the premier driver training program, and the racing school where Formula 1 icon Sergio Perez trained, the Skip Barber Racing School is heavily invested in both the karting community and the plethora of young talent in Mexico. Drivers who compete in the Undici Kart Championship at the KBR Kartódromo Internacional in Mexico City will be eligible for numerous prizes including training opportunities at the Skip Barber Racing School.
“We are thrilled to partner with the Skip Barber Racing School to bring world-class racing education and opportunities to our karting community in Mexico,” Undici Kart Championship owner Javier Gonzalez said. “Several Formula 1, IndyCar, and NASCAR drivers, including Sergio Perez, started their careers with Skip Barber. This collaboration is a significant step towards nurturing the next generation of Mexican racing talent and providing them with the skills and experiences they need to succeed on an international stage.”
Each champion of the Undici Kart Championship’s three seasons will be awarded a One Day Racing School with Skip Barber, allowing them to further their development by following the same path that Sergio Perez took.
Esteban Masson became the first ever Eurocup-3 champion in 2023. Instead of progressing up the single-seater ladder, he switched career path to endurance racing for this year. Formula Scout looks at what was behind the move.
“WEC and ELMS at the moment are championships where the Bronze driver is making quite a lot of difference because the differences between Bronze drivers are bigger than between Silvers or Platinum drivers. So the goal is to help our Bronze and to try to make him improve on the weekend and [over] the year and as well as on the set-up, to try and help him as much as we can and make the car quite like compliant to him,” he explained.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
