This week’s edition of The Business of Being a Race Driver looks at how to build a strong case for sponsorship investment, being prepared before selling sponsorship and the finances of racing in Formula Regional Oceania.
The Business of Racing
In a recent article, SponsorPulse explains how to build a strong case for sponsorship investment.
Securing sponsorship investment requires more than a great pitch; it demands a data-driven business case that clearly outlines the expected return and justifies the decision. A well-crafted business case clarifies the benefits of sponsorship and provides a compelling argument for ROI—both essential to securing stakeholder support. Here’s our cheat sheet for building a strong case for sponsorship investment.
You can read the full article here.
Ken Ungar of sponsorship agency Charge explains why sometimes, you have to turn right when you realize that everybody is pitching the same thing to the same prospects. Read what he means in his LinkedIn column here.
Sticking with Charge, in this video they explain the importance of being prepared before trying to sell sponsorship: https://youtube.com/shorts/0m09xwCSCNA?si=WFyMaQNMPAKK0Cqz
The Costs of Racing
In their 2025 season guide to Formula Regional Oceania, Feeder Series explains some of the financial benefits to racers to those involved, or considering getting involved in the USF Pro Championships.
The series has seen an increase in drivers from the United States since Toyota Gazoo Racing, the organisers of FR Oceania, partnered with Andersen Promotions, the organisers of the USF Pro Championships, in 2019. This partnership offers the top three drivers in USF Juniors, USF2000 or USF Pro 2000 a waived entry fee for FR Oceania of $NZ 7,500 (approximately $4,250 US).
Additionally, drivers who competed in all five rounds of the previous FR Oceania season have their entry fees waived for either the two-day Chris Griffis Memorial Test in the fall or the two-day Spring Training test early in the current year. USF Juniors runs at the latter, while USF2000 and USF Pro 2000 run at both.
You can read the full season preview here to get a taste for what the series is all about.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
