Sponsorship advice you can use is the theme of this week’s Business of Being a Race Driver. There is advice on how to adjust your sponsorship sales pitch, why you should customize your sponsorship offering and much more. Check it out now!
The Business of Racing
From the Driver’s Point of View
Scott Hall, Product & Technical Engineer of MOROSO, says “gone are the days when people at the track were consumers” and “a decal on the race car doesn’t sell product anymore.” Today, MOROSO relies on racers to promote their products. Hall was interviewed by Megan Meyer at the 4th Annual Motorsports Sponsorship Summit on January 12, 2025.
Vicente Medel, Media & Content Director of Kansei Wheels explains that he prioritizes visual media when developing strategies to create advertising campaigns through sponsorship. Medel was interviewed by Alex Striler at the 4th Annual Motorsports Sponsorship Summit on January 12, 2025.
From the Sponsor’s Point of View
Riccardo Tafà of RTR Sports Marketing explains why non-endemic brands should embrace motorsport sponsorship. Read the complete article here.
“Motorsport is more than fast cars and adrenaline, it’s a dynamic platform ripe with unique selling propositions (USPs) that appeal to brands outside the traditional automotive sphere. For non-endemic sponsors, the idea of partnering with motorsport may seem unconventional at first glance. However, the sport’s inherent energy, global reach, and innovation-driven narrative offer compelling reasons to shift gears and seize this opportunity.”
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
