Race drivers, it is time to rise to the challenge and do what you must do to get noticed on and off the track. This week’s Business of Being a Race Driver will tell you why this is so important.
The Business of Racing
From the Driver’s Point of View
In the video above, Enzo Mucci reminds you that you have to get somebody to notice you before they would even consider sponsoring you.
Are potential sponsors ghosting you? Flip the script!
In episode 36 of the And Away We Go podcast, Alexandra Schieren talks about how she got into motorsport (spoiler: by accident), share a few behind-the-scenes anecdotes from the F1 paddock, and talk about what it really takes to build visibility and credibility in motorsport. “It’s always fun to reflect on where it all started and how these experiences have shaped the work I do today.”
Now Alexandra Schieren has her own sports communication agency where she works with drivers, governing bodies, teams, race promoters and anyone looking to better their motorsport communication – visit https://alexandraschieren.com/about/ for more information.
From the Sponsor’s Point of View
Sponsorship can often feel like a tough sell, full of potential, but hard to measure. The real challenge? Not value, but how it’s explained. This piece from The Drum shares insights from senior finance leaders on how marketers can bring finance into the conversation earlier, set shared goals, and focus on confident direction rather than false precision. With the right approach, sponsorship can shift from budget risk to strategic reward.
Amy Potter, Director of North American Sponsorships at BMO Financial Group and ’25 Summit Speaker has a key message to convey to you. “We cannot lose our authenticity and our meaning behind what we’re doing.” Amy emphasizes that while we should lean into new technologies and learning opportunities, authenticity must remain at the core. “If your brand stays authentic, people will see that and gravitate towards you. We can’t lose the storytelling that makes us authentic.”
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects and the host of the Motorsport Prospects Podcast. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
