The PRI Show is hosting a seminar on Sponsorship 101, and I have the details in this week’s Business of Being a Race Driver. I also have tips on building your brand, sponsorship lessons from Formula 1 and more!
Overview
The Business of Racing
Build Your Brand, Make Yourself Valuable
Sponsorship Lessons from Formula 1
Racing drivers, whether you’re cutting your teeth at club level or edging toward pro status, securing — and maximising — sponsorships is as crucial as nailing that perfect lap.
The recent Hintsa Performance “Hidden Value of F1” report lays out how top brands are using Formula 1 partnerships, not just for logos on cars, but to supercharge talent, teams, leadership and culture.
These are all lessons you can adapt to pitch yourself to sponsors and deliver value in return. Racing Mentor explains here.
Inside an F1 Driver’s Content Operation
The Commercial Table explains the rent vs. own framework that every driver (and sponsor) should understand. “The implication for drivers: what do you actually own when the racing career ends? The implication for brands: there’s a way into F1 audiences at a lower price point with more flexibility than team sponsorship.”
Read more here: https://thecommercialtable.beehiiv.com/p/inside-an-f1-driver-s-content-operation
You Can’t Change the Motorsport Economy
The DriveLine Agency has been putting out some great content on Instagram lately and this one will resonate. While you can’t change the motorsport economy, you can change your position inside it.
Sponsorship 101 Seminar at PRI
If you are at PRI this weekend, you definitely want to check out Alex Striler’s Sponsorship 101 seminar. Alex is hosting a panel of marketing professionals and sponsorship managers, so you’ll hear directly from the people making partnership decisions.
- When: Friday, December 12, 11:00 am–12:30 pm
- Where: Room 231–233
Speed Networking at PRI
Another event you may want to check out is Racership’s Speed Networking. As a bonus, Trackside founder Michaela Connor will be at the Racership booth, and would love to meet you in person.
- What: Racership Speed Networking
- When: Friday, December 12, 11:00–11:15 am
- Where: Racership – PRI Booth #7052
Billionaires Now Hold a Record $15.8 Trillion of the World’s Wealth, a New Report Says
Finally, did you know that the fortunes from the world’s wealthiest group hit a record $15.8 trillion in 2025, according to UBS’s Billionaire Ambitions Report. That sky-high figure got quite the boost from a new influx of self-made billionaires. Just over 190 people hit the $1 billion mark this year, altogether adding $386.5 billion to their net worths, marking the second-highest annual increase ever recorded by the firm. In total, the number of billionaires rose by 8.8 percent from 2,682 in 2024 to nearly 3,000 around the world, an increase that was driven by “entrepreneurial success,” the report said.
Why am I telling you this? As the saying goes, if you don’t have money to race, find somebody who does! Read more about the report here.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
