Customizing your sponsorship deck is just one of the actionable tips featured in this week’s Business of Being a Race Driver. I also have two great podcast episodes you should listen to, a service run by a race driver that specializes in micro sponsorships and dealing with setbacks. It’s all in this week’s edition of … Read more
Reigning champion and BMW factory driver Dan Harper’s your guide to Oulton ahead of British GT’s season opener. Sound on for Dan’s commentary and the M4 GT3’s straight-six.
Motorsport UK has launched a Disabled Drivers Scholarship bringing access and opportunities to even more people who have an interest in getting involved in motorsport and I have the details. This week I also have video on the development of the FIA Rally Stars, news on a race series that literally accepts all types of … Read more
After 61 years, Lamborghini are finally doing racing right with their Squadra Corse racing arm. This is just one of the many topics covered in this week’s Business of Motorsport. You will also find details on everything from how to run an F1 media center to how Trackhouse Racing is planning to grow MotoGP’s footprint … Read more
The hydrogen-powered Alpine Alpenglow will be taking to the track in a demonstration run with the H24, an electric hydrogen racing prototype from MissionH24 at this year’s edition of the 6 Hours of Spa-Francorchamps. The Alpenglow concept is just yet another example of the incredible innovation that pervades sustainable motorsport and this week you will … Read more
This week you will find out how the FIA is using sim racing to find the next FIA Rally Star. I also have news on an innovative partnership in Indonesia, what to do when you have wheel spin on exit and the latest competitive sim racing news and tech reviews. It’s all in this week’s … Read more
Vision training both on and off the track are just part of this week’s Racecraft & Race Cars Roundup. You will also find tips on finding your braking point, the power of visualization, choosing an arrive and drive team as well as an exercise to help develop your peripheral vision. Add a whole bunch of … Read more
Creating value for your sponsors is critical if you plan on both acquiring new sponsors while continuing to serve the ones you currently have. This week I feature two videos that will help you do just that. You will also learn why sponsors switch teams and the difference between sponsorship and advertising. It’s all in … Read more
First off, the ideal braking point doesn’t exist. Your braking point is dependent on many variables like your position on the track, the way you come onto the brake and of course the car’s physical limitations like cold tires or hot brakes. More often than not the problem that racing drivers encounter is not that … Read more
Dealing with adversity both on and off the track is just part of what you will find in this week’s Driver Development Roundup. You will also get a peek behind the scenes at both an F1 academy training session and a rally development program, learn about the role of midget racing in driver development and … Read more
