News that Racers Can Use will be on holiday from December 23rd, 2023, until January 2, 2024 as I take some time off to spend time with family and friends. Thank you for all your support, comments, and suggestions. I would like to take this time to wish you all a happy, healthy, and safe … Read more
As Honda finalizes its rebranding of Honda Performance Development, the announcement that it will be involved in the development of the next Honda F1 engine may cause IndyCar even more reason for concern. It is all part of the Business of Motorsport this week. I also have a look at who really made money from … Read more
Getting to the Track Sustainably is my monthly column on developments in sustainable transportation that could have some application to motorsport. Since most carbon emissions come from logistics and transportation, this topic is of utmost importance as motorsport works to make itself more sustainable. Here are some articles you may find of interest. This week … Read more
In a significant move for hydrogen in motorsport, Extreme H has completed the shakedown of its hydrogen prototype race car and I have details. You will also learn about how hydrogen may fit into F1’s future, the third car for the new all-electric STCC and how Formula Regional Oceania is now powered by synthetic fuels. … Read more
This week you will learn how content creator Super GT leveraged partnerships to help him transition from sim racing to the real thing. You will also get a tour of the esports arena at PRI, learn how F1 use virtual 3rd cars and much more. It is all in this week’s edition of the Sim … Read more
The Mazda MX-5 Cup is one of the most successful, single-make development race series on the planet. This week you will find out why it could be your “enabler of dreams.” I also have a bunch of racecraft tips, series news and what is it like to drive the Ligier JS P320 LMP3 race car. … Read more
Concentration is simply the ability to keep a focus on a specific task for a limited period of time. It is about being able to isolate yourself from internal and external noise and disturbance, which occurs in many variations when driving a racecar. Internal disturbances can be our own thoughts and doubts, where external disturbances … Read more
Getting your story out there is an important part of the brand marketing you will need as part of your sponsorship acquisition efforts. This week you will learn about how to get press coverage as a racing driver. In addition to this you will get some cautious advice on affiliate marketing, an attempt to find … Read more
Since we are heading into the holiday period, here is a fun look at Sebastian Vettel as he reunites with his championship winning RB7 on the Nürburgring, driving a full lap on the Nordschleife alongside David Coulthard in the RB8.
It is the off-season for most race drivers but that does not mean the work stops. This week you will learn some tips on how to best prepare for your next race season. In addition to preparing for next season, I have details on how the MX-5 Cup, the new Saudi F4 series and the … Read more
