Getting started with motorsport sponsorship is the topic of a webinar that you can attend this month and you will find the details in this week’s Business of Being a Race Driver. You will also understand the importance of proving your worth and why customer racing is the next big thing in motorsport sponsorship.
The Business of Racing
In the video above, Enzo Mucci advises you to prove your worth!
Are you ready to race… but struggling to fund the season ahead? Feeling overwhelmed by the idea of asking for sponsorship? Not sure what to offer, who to ask, or how to even get started? This is for YOU.
Join Belinda Riseley for a beginner-friendly webinar where she’ll walk you through the exact steps Motorsport Athletes (and their parents) can take to start securing sponsorships — even if you have no idea where to begin.
What You’ll Learn:
- What sponsorship really is (and what it’s not)
- The key things sponsors are actually looking for
- How to calculate your racing costs so you know what to ask for
- Simple, value-packed sponsor packages you can offer
- What to say in your first email or message
- My proven tips to approach local businesses with confidence
- Date: Wednesday 27th August 2025
- Time: 7:30pm Australia Eastern Standard Time
- Location: Google Meets
BONUS: Attend live and get a FREE Canva sponsorship proposal template to get started right away.
Whether you’re racing go-karts, speedway, circuit, motocross or off-road – this session is designed to help you start building the partnerships that will fuel your motorsport journey.
Get started with motorsport sponsorship webinar. More details can be found here: https://www.motiv8training.com.au/start
Steffen Schmitter, CEO at Sportgeist explains how customer racing is the next big thing in motorsport sponsorship. “While Formula 1 dominates headlines, there is strategic opportunity outside the dazzling light of top tier-motorsport: Customer motorsport. At the intersection between elite performance and grassroot authenticity, customer motorsport masters visibility, storytelling and measurable business impact.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
