In this week’s edition of The Business of Being a Race Driver, we dive deep into the art of navigating the media landscape—a crucial skill for any aspiring driver. Discover strategies to not just manage media interactions but to truly shine in the spotlight. Additionally, learn how to differentiate yourself from the competition, join a free webinar on the “7 Hidden Keys to Sponsorship Success,” and gain valuable insights on cultivating a meaningful perspective regarding your social media following. Don’t miss out on these essential tools to elevate your racing career!
The Business of Racing
As Enzo Mucci explains in the video above, you are the CEO of your career so act like one.
The video above looks at how to stand out amongst the crowd.
Are you tired of struggling to secure sponsorships? The Charge Sponsorship agency is holding a free webinar on Wednesday, March 19 at 1:30 PM ET for “7 Hidden Keys to Sponsorship Success,” a free ZOOM webinar designed for individuals and organizations aiming to elevate their sponsorship sales strategies. Led by Ken Ungar, a sponsorship expert from CHARGE, this webinar will show you how to create mutually beneficial relationships that drive value for all parties involved.
Dive into the essential components of a successful sponsorship search, from understanding your audience to delivering exceptional value. Learn how to craft compelling value propositions, target the right prospects, and build long-term relationships.
Registration information can be found here.
In the video above, Jeff Stacy, Executive Vice President of Aeromotive explains that activations and relationships are important in sponsorships, especially for product testing, improvement, and the creation of new products. Stacy was interviewed by Megan Meyer at the 4th Annual Motorsports Sponsorship Summit on January 12, 2025.
If you don’t follow Megan Meyer on Instagram, you should. In a recent post she has pointed out something that brings perspective to your social media following.
“Social media has distorted our perspective on numbers. If you were speaking to a room with 100 people, wouldn’t that be a win? So why do 100 followers or 100 views feel like a failure? Remember: everyone with 50K followers today once had just 100. Keep showing up, keep making an impact, and keep giving your best every single day.”
In today’s digital landscape, the relationship between media and society is more complex than ever. In her insightful article, “Media: Friend or Foe?”, Alexandra Schieren explores the dual nature of media as both a powerful tool for connection and a potential source of misinformation. She delves into how media influences our perceptions and behaviors, raising important questions about its role in our lives.
Curious to learn more? Click here to read the full article!
In the video above, Jason Smith, President of USAC Racing, explains how to create a professional image, like Brian Brown, in Sprint Car Racing, and the importance of working with promoters and sanctioning bodies to generate value. Smith was interviewed by Alex Striler at the 4th Annual Motorsports Sponsorship Summit on January 12, 2025.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
