How to Get Sponsors For Your Sim Racing

How to get sponsors for your sim racing is just one of the topics covered in this week’s Sim Racing Roundup. You will also find details on an exciting partnership between Skip Barber Racing School and Simcraft, details on the first edition of the South American Esports Championship and the latest tech news and reviews.


From Sim Racing to the Real Thing

Deagen Fairclough

Feeder Series profiles sim racer turned British F4 champion and record-breaker Deagen Fairclough.

“I say it all the time, but I’m very grateful to the team. They’ve worked so hard all season and made it possible for me to win the championship. And the financial backing via ROKiT – without that sim competition, I wouldn’t be in British F4, so the opportunity they’ve given me this year and last year, a chance to get my name out there … this is my way to repay them,” Fairclough added, referring to the ROKiT Racing Star competition he won in May 2022.”

You can read the full article here.


How to Get Sponsors For Your Sim Racing

In the video above from 2021, Mitchell DeJong, the most decorated on-track and eSports racer in the world, with over 20 combined on-line and at-track championships, explains how eSports and their sponsorships are more team-focused, while real racing is more individualistic.


How to Get Sponsors For Your Sim Racing

Skip Barber Racing School and SimCraft have announced an exciting new partnership. As part of this collaboration, Skip Barber Racing School has installed ten state-of-the-art SimCraft systems at their headquarters on Long Island, offering a new dimension in race preparation and driver development.

These advanced simulators, renowned for their precision and immersive experience, will provide Skip Barber students and professional drivers with a cutting-edge tool for honing their skills. Whether it’s refining racing lines, practicing braking techniques, or getting familiar with a new track, these simulators offer an unparalleled training environment that perfectly complements Skip Barber’s wide range of on-track programs.

“We are incredibly excited to partner with SimCraft and bring their industry-leading simulators to our Long Island facility,” said Anthony DeMonte, CEO of Skip Barber Racing School. “This partnership represents a significant enhancement to our training offerings, providing our clients with the tools they need to succeed in today’s competitive racing environment.”

Sean Patrick MacDonald, Co-Founder and CTO of SimCraft, reflects on his journey with Skip Barber Racing School. “I am a proud graduate of Skip Barber, having attended the 3-day formula school 15 years ago to deeply understand the art and skill of driving a race car at speed. This experience was pivotal for our R&D efforts in developing the most advanced motion simulation technology.

More details can be found here.


MotorSport Vision Innovation Park

The first tenant at the new MotorSport Vision Innovation Park in Snetterton, Norfolk, will be Ansible Motion with its simulation center.

This additional footprint will help Ansible Motion expand its global operations. MotorSport Vision, which owns Snetterton, is Europe’s largest motor racing circuit operator. It has plans for 30,000m2 of commercial offices, industrial units and motorsport workshop space at the park. The 13-hectare site will also feature a hotel with a cafe and EV charging facilities.

You can get more details here.


Competitive Sim Racing News

South American Esports Championship

Brazil will host the first edition of the South American Esports Championship. The virtual competition will be held on November 2nd, during the week of the São Paulo Formula 1 Grand Prix, and will be run on iRacing using the FIA F4 car.

The South American Esports Championship is an initiative by Brazilian Fabiana Ecclestone, FIA Vice-President of Sports for South America, and its finals will be played in São Paulo at Max Arena.

“We are very excited to host the finals in São Paulo at Arena MAX during the week of the Brazilian Grand Prix” highlights Fabiana. “Virtual motorsport has been a great tool in bringing a young audience to access motorsport. Esports has grown a lot in terms of the number of participants and also as a business, attracting new audiences. It’s one of the channels we are trying to use to attract more people towards their first contact with motorsport”, she explains.

Full details can be found here.


Here are more headlines from the world of competitive sim racing


Sim Racing Tips & Techniques

How to Get Sponsors For Your Sim Racing

Dave Perel walks you through the throttle techniques needed to get faster on track, both in sim racing and real-world driving. Learn how to analyse throttle telemetry graphs in Coach Dave Delta and understand the importance of throttle application timing. Dave explains how throttle pressure, curve slope, and smoothness can impact your lap times and overall efficiency. Read the full tutorial here: https://coachdaveacademy.com/tutorial…


Sim Racing Tech Roundup

Here is a roundup of the latest sim racing tech news, reviews, and recommendations from around the world

How to Get Sponsors For Your Sim Racing

General Sim Racing News

How to Get Sponsors For Your Sim Racing

Mark Boudreau
Author: Mark Boudreau

Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.