Marco Signoretti’s motorsport sponsorship journey is just one of the topics covered in this week’s Business of Being a Race Driver. I also have details on a free motorsport sponsorship webinar to attend, an insight into ultra-high-net worth individuals and much more.
Overview
The Business of Racing
Sponsorship Starts Marco Signoretti’s Racing Success
BNN Bloomberg profiles Canadian racer Marco Signoretti, the expenses he faces and how he has managed to raise funds for his racing. “The whole feeder system needs more support, especially here in Canada. It doesn’t take a huge budget to give a handful of talented kids the resources they need to succeed,” Signoretti said. “I’d like to see more companies get involved in Canadian motorsports and help nurture the next generation of racers. Right now, that support comes from only a small handful of organizations that have the resources to do it.”
Sponsorships and Partnerships in Motorsports Webinar by K1 RaceGear
Join Epartrade for Episode 559 of its Race Industry Now tech webinar series: ‘Sponsorships and partnerships in motorsports’ by K1 RaceGear. Featuring JR Twedt, GM/Director of Operations K1 RaceGear & Free Minds. Hosted by Brad Gillie from SiriusXM, Ch. 90, Late Shift. Wednesday, October 1 at 9:00 AM PST / 12:00 PM EST. No charge to attend; click here to register.
The Brutal Truth About Why You’re Still Failing
The video above from Enzo Mucci explains the brutal truth about why you’re failing in your sponsorship efforts. “A simple sitdown with Enzo. Success tips are universal, this is all about executing on what needs to be done. You either do it… or you don’t! There is no middle.”
Sponsorship Lessons: A Letter to My Younger Self
Ken Unger of the Charge Sponsorship agency offers sponsorship lessons he would give his younger self. They include:
- Choose Your Partners Wisely
- Make Activation Your Competitive Edge
- Rally Your Internal Champions
Read all the details here.
Insight Into Ultra-High-Net-Worth And How They Buy Jets
You might be wondering, “Why is a link about how ultra-high-net-worth individuals purchase jets relevant to me?” That’s a great question, and let’s explore it together.
In your motorsport career, you will likely interact with ultra-high-net-worth individuals, whether approaching them for sponsorship or racing with them or against them. Understanding their motivations, decision-making processes, and business structures is crucial for effective engagement.
The article titled “Insight Into Ultra-High-Net-Worth And How They Buy Jets” from Business Jet Traveler provides valuable insights. While it focuses on the context of purchasing business jets, the principles discussed can be applied to various transactions and their overall approach to business.
This understanding can enhance your ability to connect with potential sponsors and partners in the motorsport industry.
“It is essential to emphasize that the UHNW who buy jets, vary in their appearance, behavior, social circles, lifestyles, and sophistication across the wealth spectrum in ways that defy generalizations and challenge biases. The age-old idea that you should not “judge a book by its cover” is apt. From my perspective, these variations in clients enrich my experience as counsel in their aircraft transactions and other matters. It is hard to understate the importance of establishing trust to work with, and enter the world of, UHNW or their family offices, or attend their events.”
You can read the complete article here.
General Motorsport Marketing Advice & Resources
Hidden Gems in Motorsport Sponsorship
When discussing motorsport sponsorship — especially in Formula 1 — most people think about logo placement on the car, hospitality at the races, and global TV coverage. While those are important, there’s a set of often-overlooked partnership assets that we like to call the hidden gems in sponsorship. These unique opportunities don’t just offer visibility; they create experiences and content moments that deepen engagement and set brands apart. Drive Sports Marketing explains what they are here.
The Costs of Racing
Formula 3 Announce €1million Prize Fund to Support Top Five Drivers
Formula 3 has announced that the five highest placed drivers in the F3 Drivers’ Championship standings will be awarded a million-euro prize fund from the 2025 season onwards.
The prize fund will be split so the Champion receives 300,000 euros, the driver in second place receives 250,000 euros, the driver in third receives 200,000 euros, and the fourth and fifth placed drivers receive 150,000 euros and 100,000 euros, respectively. The prize requires the drivers to be racing for Formula 2 the following season, or it will go to the next highest-placed driver(s).
This million-euro fund is in addition to the existing Pirelli 300,000-euro prize awarded to the Formula 3 Champion.
“The idea to do it as it is, of course, is not going to finance a full season in Formula 2. There’s no doubt about that. Even if the first driver, if you add up what he’s already getting as a prize fund from Pirelli, plus what this prize fund will give to him, it’s going to be 600,000 euros. It’s already a good amount of money. It’s true that for the driver who is [fifth] in the championship, 100,000 euros is not going to finance a full season of F2, but it’s a help. The drivers need to find money and generally find money from several sources, not only from only one. And that will be one of them. So the prize will be fully given as long as the driver is fully competing on the season.”
Stefano Domenicali, President & CEO of Formula 1, said: “The Formula 3 one-million-euro prize fund is an important initiative that will further incentivise drivers and provide them with a very valuable and well-deserved reward for their success in the championship. The FIA Formula 3 Championship continues to be a vital part of the pyramid system, which provides the drivers with the essential technical, physical, and mental training to rise through the championships on their journey to the highest level of our sport. We all look forward to the 2026 season and watching the incredible talent on track.”
FIA Formula 3 CEO Bruno Michel, said: “I am pleased to announce this million-euro fund, which will benefit the five highest-placed Formula 3 drivers, alongside the substantial prize offered by our partner, Pirelli, which goes to the Champion. It is vital to support emerging talent on their road to Formula 1. Formula 3 is a fantastic training ground for these young racers to hone their skills to move up the pyramid, and this additional financial reward will help them to go even further in their efforts towards the pinnacle of motorsport.”
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
