Racing on a shoestring budget is a question that resonates with many aspiring drivers, and this week’s edition of The Business of Being A Race Driver dives deep into this crucial topic. Get ready for fresh, realistic insights that could change your approach to funding your racing dreams! Plus, discover the essential web page every motorsport sponsor is eager to see—packed with strategies to elevate your appeal and secure vital support. Don’t miss out on these valuable resources!
Overview
The Business of Racing
How To Race When You Have No Money
In the video above, Enzo Mucci explains how to race when you have no money. “I want to share with you again on how I got on the grid and the same still applies today. It’s tough of course but it is possible. This will take everything you have.”
The Web Page Every Motorsport Sponsor Wants to See
In today’s competitive environment, having a standout web page is crucial for attracting sponsors. Most drivers don’t miss out on sponsors because of performance — potential sponsors don’t engage them because they never show how the potential partnership could work on their web page. Kelly Pfleiger explains how a Sponsor Activation Page is the web page every sponsor wants to see.
The Free Sponsorship Success Method Webinar
Ready to stop chasing sponsors who never reply? Join sponsorship expert Ken Ungar for a free live training and learn the proven blueprint their community uses to secure major sponsorship deals. Get all the details on the webinar taking place on Tuesday, September 30th 2025 @ 2:30PM EDT here.
MX-5 Cup’s 50-Point 2025 Thriller Signals High-Potential Boost for IMSA
The 2025 MX-5 Cup championship is separated by just 50 points, with Jeremy Fletcher and Nathan Nicholson locked in a parity-driven duel. This fierce competition showcases the series’ ability to captivate fans and strengthen IMSA’s event appeal. If you are competing in this series, you must be able to convey this to potential sponsors!
The Risks and Rewards of a Diversified Sponsorship Portfolio
When Evian first entered tennis in 1989, the French mineral water brand was not a household name in sport. Over the following decades, through long-term partnerships with Wimbledon, the US Open, and ambassadors such as Maria Sharapova, Evian didn’t just sponsor tennis, it became synonymous with it. Today, their brand equity in the sport is so strong that Evian and tennis are almost inseparable in the minds of many fans. The Sponsor explains the risks and rewards of a diversified sponsorship portfolio.
The Costs of Racing
No, It Doesn’t Just Take Money
Ross Bentley of Speed Secrets explains how it doesn’t just take money to succeed in motorsport. “I wrote a social media post a week or so ago, saying that many drivers with the skills and talent to go far in the sport didn’t because they weren’t willing to put in the effort, and sacrifice what it took to make it to the top.” Read why he thinks that those who say its just about money don’t understand the work that drivers need to put in to succeed.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
