I have some sponsorship webinars for race drivers that you can attend this month with all the details in this week’s Business of Being a Race Driver. I also have some great videos with motorsport sponsorship advice, why you need to take risks in your career and more!
The Business of Racing
From the Driver’s Point of View
Here are a few webinars you will want to check out this month.
Winning Sponsors – Accelerated with Ai Course!
This isn’t your typical sponsorship course. Accelerated with AI is a step-by-step framework designed specifically for motorsport athletes who want to save time, work smarter, and land real sponsorships using the power of AI. From researching prospects to crafting proposals and managing sponsor relationships, you’ll learn how to build a complete, personalized strategy—fast.
Be the first to know when doors reopen, get early access bonuses, and secure your spot before anyone else. Your sponsorship breakthrough is closer than you think. Starts April 14th, 2025.
Join the waitlist here.
Workshop: How to find your value and secure sponsors
We’ll dive into discovering your unique value, understanding exactly what businesses are looking for, and how to confidently pitch yourself to potential sponsors. Whether you’re just starting out or looking to boost your current sponsorship game, this workshop will give you the tools and insights you need to stand out from the crowd.
This is a two-part workshop series. Part two happens one week later and will take drivers through how to build a list of potential sponsors. Find the details here.
You can attend the webinars separately or attend both for a discount.
Wednesday, April 9, 2025
More details here: https://lu.ma/3zk3l06y
Workshop: Build a list of potential sponsors
It’ll feature engaging, step-by-step instructions to help you find the sponsors you can provide real value to. April 17, 2025
More details here: https://lu.ma/xk4m8u7d
George Hammel, CEO of StarStream, explains how teams without large media companies can utilize technology, like StarStream to create media for themselves and sponsors. Hammel was interviewed by Alex Striler at the 4th Annual Motorsports Sponsorship Summit on January 11, 2025.
Ed Koczan, former Director of Sales & Marketing of Kenda Tires explains that racing is the highest amount of abuse to tires in the shortest time, so drivers can create value for tire sponsors through product testing and helping with research and development. Koczan was interviewed by Alex Striler at the 4th Annual Motorsports Sponsorship Summit on January 12, 2025.
In the video above, Enzo Mucci explains why you need to take risks, both on and off the track. “Whether you’re a race driver or not, far too many of us are letting our fears pin us back and paralyse our progress. Well… No more You need to take risks if you want to achieve what very few do.”
From the Sponsor’s Point of View
Ken Unger from the Charge sponsorship agency explains the power of an emotional connection in sponsorship. “IMHO, the most effective sponsorships go beyond mere financial metrics, tapping into the emotional core of their audience. Let’s explore why emotional connections are crucial and how some brands are nailing this strategy.” Read more here.
General Motorsport Marketing Advice & Resources
RTR Sports Marketing looks at how sports marketing and sponsorship are more relevant than ever. “As we move further into 2025, the landscape of sports sponsorship is witnessing transformative changes driven by digital innovation, data analytics, and an unwavering commitment to sustainability. We’ll have a look at the evolution, innovative trends, successful models, and future outlook of sports sponsorship, and adding some actionable insights to harness this powerful marketing tool.”
Read the complete article here.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
