The rising costs of racing is one of the topics covered in this week’s Business of Being a Race Driver. I also have insights on motorsport sponsorship from a current race driver, why one press release won’t make you a star overnight and more!
The Business of Racing
In a recent Women in Motorsports Network podcast featured above, Melinda Russell welcomes professional race car driver and mechanical engineer Sabre Cook. Sabre shares her inspiring journey from growing up around motocross and karting in Colorado to competing internationally in the W Series, and now racing full-time in the Porsche Carrera Cup North America.
Sabre opens up about the business side of racing, the role of sponsorship and social media, and the challenges of adapting to different cars throughout her career. She reflects on her favorite racing memories, including a special victory with her dad as her mechanic, and shares valuable advice for young girls dreaming of a career in motorsports.
Motorsport PR professional Alexandra Schieren explains why one press release won’t make you a star overnight. “Planning and executing a bespoke communication strategy tailored to your specific situation takes time. To get the results you want takes time. To build an image takes time. After all, becoming a successful racing driver takes time, too, doesn’t it?”
Sport Dimensions advises you to be aware of pitch exhaustion. “Many cold, incoming pitches will likely be short-term or stunt-based concepts that are “turnkey” and “guaranteed for millions of impressions.” The writing in these pitches is tempting to bite on because they are often written like clickbait.”
In the video above, Enzo Mucci advises you to start your day like a champion.
General Motorsport Marketing Advice & Resources
Infront explains how rightsholders can maximise revenue with corporate hospitality in sports. “In short, the right design and delivery of a complete corporate hospitality strategy in sports can bring a wave of benefits for all sides: rightsholder, sponsor and guest.”
The Costs of Racing
Cory Smith looks at the crisis of rising coats in motorsport. “If money is the main qualifier, then motorsports stops being a meritocracy and starts being a gated community. And when that happens, the sport loses its edge. Innovation dies when new talent never makes it to the starting grid.”
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
