Where will F1 Race Next?

Where will F1 race next is one of the topics covered in this week’s Business of Motorsport. You will find out which countries are in the running and what their chances are of landing a Grand Prix. I also have news on NASCAR’s most recent hit race, how F1 teams will deal with the European Union’s Women on Board directive as well as all the latest sponsorship deals and partnership announcements.

Motorsport Industry News

Formula 1

Where will F1 Race Next?

While The Race details what they know about the Cape Town F1 bid, BlackBook Motorsport looks at the state of the following countries’ F1 bids and the chance of them being the next race to join the F1 calendar:

  • Thailand
  • South Korea
  • South Africa
  • Rwanda
  • Argentina

Read their full analysis of their chances here.

General Motorsport Industry News

Where will F1 Race Next?

NASCAR reported the sold-out crowd attending the Clash at Bowman Gray Stadium saw 60% of ticketholders “hailing from outside the Triad area,” with spectators coming from “48 states, five countries and three continents,” according to Shane Connuck of the Charlotte Observer. Read more about a race that has proven to be a hit with fans and drivers alike at Sports Business Journal and AutoWeek.

Sports fans will have a dedicated FOX streaming service by the end of the year that will fill the void created by the recent demise of VENU Sports according to RACER and that will include IndyCar races.

“Announced by FOX CEO Lachlan Murdoch during Tuesday’s quarterly earnings call, the direct-to-consumer bundle will package the FOX network where all IndyCar races will be held, and its FOX Sports 1 and 2 cable channels – among other offerings – where practices and qualifying, and the Indy NXT series is presented.”

Quick Takes on the Business of Motorsport This Week

Where will F1 Race Next?
Where will F1 Race Next?

Highlights from the Sustainable Motorsport Roundup

Formula E 2025 Mexican E-prix

Formula E is considered by some to be the most important motorsport on the planet and in this week’s edition of the Sustainable Motorsport Roundup you will find out why. I also have news on Ferrari’s work towards being more sustainable, how F1 tires can contribute to energy production and what Ford has in mind for their Mach-E.

The Numbers

Where will F1 Race Next?

Both Formula E and IMSA had good TV numbers to kick off their respective 2025 seasons.

Formula E announced that the 2025 Hankook Mexico City E-Prix race delivered a record-breaking cumulative audience of 10.5 million on CBS, surpassing all but one F1 race for a US broadcast audience in the last two seasons.

Meanwhile for IMSA, an average 901,000 viewers tuned in across three windows on linear television and streaming, a 140 per cent year-over-year (YoY) increase for the 2025 edition of the 24 Hours of Daytona.

Motorsport Law Roundup

A look at some of the legal and regulatory issues and analysis in Motorsport this week

Where will F1 Race Next?

Motorsport, particularly Formula 1, has been a traditionally male-dominated environment for decades. Despite increasing professionalization and a growing number of women occupying technical and operational roles, the highest management positions within racing teams remain overwhelmingly in male hands.

With the European Union’s Women on Board directive aiming to increase female representation on the boards of publicly listed companies, the question arises: is motorsport ready for the changes this regulation could enforce? Read Maja Czarzasty-Zybert, Attorney-at-Law, PhD analysis of the potential implications for F1 Teams here.

The tug of war to end speedway racing at Western Springs in Australia could drag on after a letter endorsing the consolidation of the sport was reportedly referred to the Serious Fraud Office SpeedCafe reports.

“The letter from the Auckland TQ Midget Association was used as part of a motion by Auckland Council’s economic development agency, Tātaki Auckland Unlimited, to bring open-wheel racing and stock car racing together under one venue at Waikaraka Park. However, Auckland TQ Midget Association boss Michael Brough claimed the letter was fraudulent and not written by him. According to the New Zealand Herald, changes were made to “tidy the letter up” but ultimately misrepresented the governing body’s position.”

Longtime FIA World Endurance Championship and European Le Mans Series competitor Mike Wainwright has been convicted for his role in a bribery case over payments made to an Angolan official in exchange for oil contracts. According to multiple media reports, a Swiss court sentenced Wainwright, the former CEO of commodities trading firm Trafigura, to a 32-month jail sentence, 12 of which must be served. Sportscar365 has more details.

Just a reminder that the Motorsport and The Law 2025 Conference put together by LawInSport takes place next month on March 26th, 2025. Full details can be found here.

Motorsport Sponsorship, Partnership News and Analysis

Here are the latest motorsport sponsorship deals, partnerships and related analysis that were announced this week

Where will F1 Race Next?
Where will F1 Race Next?
Atlas Air
Where will F1 Race Next?

The Business of Running a Race Team

Where will F1 Race Next?

In the video above, Justin Marks, Founder of Trackhouse Entertainment Group, shares insights into the rapid rise of his organization, from NASCAR triumphs to a groundbreaking entry into MotoGP, during EPARTRADE’s 5th Annual Race Industry Week. Learn how Trackhouse is redefining motorsports and bridging global audiences.

Team & Manufacturer News

Here is a roundup of the latest team news from around the world of motorsport

Where will F1 Race Next?
Where will F1 Race Next?
Where will F1 Race Next?
Where will F1 Race Next?

Motorsport Movers & Shakers

Where will F1 Race Next?

Race Engineer Laura Mueller is making F1 history with the Haas F1 team as she becomes the first female race engineer in the 75-year history of the F1 racing series.

“What she’s really good at, is when she sees a problem, she digs deep, she doesn’t stop at the first answer. Some people when they find the first answer they stop there and think ‘great I’ve found the solution, move on’. No, she has a good ethic such that when she finds the first solution she knows there’s 10 things that you’ve now got new questions to answer. So her determination impressed me the most. She’s still quite young, she’s still quite inexperienced, so needs guidance and support, but with that kind of work ethic she can progress pretty quickly.”

Read the full profile on AutoWeek here.

Mark Boudreau
Author: Mark Boudreau

Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.

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