Why you need to apply yourself is just one of the topics covered in this week’s Business of Being a Race Driver. I also have a free webinar on motorsport sponsorship you can attend, the problem with the term “sponsorship” and much more!
The video above from Enzo Mucci is all about applying yourself, even when you don’t feel like it. A lot of mental energy can be produced, by what you focus on and how you set things up.
Cammie Sturch has created a series of social media templates for sim racers and drivers. “This pack was built in response to repeated requests from drivers who needed a clean, branded way to share race announcements, results, and updates quickly and easily. It’s compatible with Photoshop, Affinity Designer, and GIMP, and requires no more than typing in your name and toggling layer visibility.” Full details can be found here.
If you’re still paying out of pocket to race, something’s broken. Join Charge Sponsorship for a free webinar on June 25 at 7:00 PM to learn the 5 costly mistakes stopping you from landing sponsors—and what to do instead. Click here for all the details.
Terence Dove explains why you should stop calling it sponsorship and understand what you are really selling to business owners. “Although I use it all the time ‘sponsorship’ is an awful word. I have to use it because it’s what drivers automatically recognise as the way to money to pay for their racing. But it carries implications with it that set drivers up all wrong mentally as soon as we use the term.”
From launching a startup to pay for his own races to becoming the first Indian to stand on the Nürburgring podium, Akshay Gupta proves that talent and hustle can take you places privilege can’t. Get all the details on how he pays for his racing here.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
