How to leverage sustainability for sponsorship is just one of the topics covered in this week’s edition of The Business of Being a Race Driver. I also have tips on how to avoid procrastination, why TV numbers are not a barrier to sponsorship success and much more!
The Business of Racing
From the Driver’s Point of View
The video above from Enzo Mucci explains how to stop procrastination.
Think you can’t get sponsorship if the series you compete in does not have big numbers? Jess Shanahan of Racing Mentor explains why that is not necessarily the case. Read what she has to say about the topic here.
I have mentioned this a number of times in the Sustainable Motorsport Roundup (read my posts here, here, here, here and here) about the opportunities that the move to a. more sustainable presents to the race driver and Riccardo Tafà of RTR Sports agrees. A he states in his recent LinkedIn post, electric racing is shaping sponsorship deals.
“Brands are aligning with electric racing to showcase their commitment to environmental responsibility.” Read his complete post here.
Since first impressions matter, Driver on Demand explains how you should dress for the job you want. “When it comes to attracting sponsors, this is even more critical. Businesses are making an investment when they sponsor you, and they want to feel confident that you’ll represent their brand well. If you’re not taking the time to represent yourself professionally, why would they trust you to represent them?”
Read their full reasoning here.
The latest edition of the Motorsport Coaching Podcast features race driver Imogen Radburn as she works to race in the F1 Academy, Imogen dives into the nitty-gritty of securing sponsorships in the competitive world of motorsport. She shares actionable tips and personal anecdotes about the transition from relying on family connections to independently maintaining long-term relationships with sponsors like Lloyd’s Auctions. You can listen to the episode here.
LawInSport presents a comprehensive guide to the main provisions of endorsement contracts in sport. “From athlete endorsements to brand partnerships, sponsorship contracts in sports are complex legal instruments. This article examines the essential clauses of endorsement contracts between companies (brands) and individual athletes, providing key insights for athletes and their representatives during contract negotiations.” Read their guide here.
Charge Sponsorship explains how you should have effective storytelling if you want sponsorship success. You can watch why here.
From the Sponsor’s Point of View
The Sponsor explains why you don’t need big budgets to benefit from sponsorship. “The real power of sponsorship lies in its ability to shape perceptions, boost loyalty, and create meaningful emotional connections. These benefits can be achieved without a massive budget if you do your research, think strategically, and align with the right partner.” Read their explanation here.
The Costs of Racing
The winner of the 2025 Formula Regional Americas Championship will walk away with $100,000 if they can take home the title in the series in 2024, a considerable increase from $25,000 in 2024. Additionally, the champions of the two support series of FR Americas, the Formula 4 United States Championship and the entry-level Ligier JS F4 Series, will receive partial scholarships that will a majority of the costs to compete at the next level. US Open Weel Nation has more details.
If you are not one of those who have been selected to attend an F1 Driver Academy, TJ13 gives an overview of the ever-increasing costs of the FIA single-seater driver development pyramid.
“Ten years ago, a writer form this site interview the organisers of the GP3/2 series in Abu Dhabi and at the time the likes of Daniil Kvyat were paying €500,000 for a season in GP3. Gasly now reveals the cost of the international FIA later to F1 has sky rocketed.”
Read the complete article here.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
