Motorsport sponsorship prospecting is one of the items covered in this week’s Business of Being a Race Driver as I bring you the details on a free webinar you can attend on the topic. I also have details on how athletes have no become brands and why you should be posting on social media. Get ready to learn!
The Business of Racing
In the video above, Megan Meyer explains how winning does not mean much unless you are posting about it.
Megan is also leading a 5-day challenge that starts next Monday June 2nd that’s all about learning what it actually takes to land sponsorships, show up with purpose, and move differently than everyone else.
If you want partners in your program, you can’t wait for them to notice you.
You need to know who to pitch, how to approach them, and why you’re worth investing in. Get more details on her 50 Sponsorship Prospects in 5 Days free webinar here.
What defines an athlete today: their stats, their story, or their stage? In the evolving landscape of sports, athletes are no longer just competitors; they’re brands, influencers, and entrepreneurs. Caroline Letrange looks into the opportunities and challenges as well as offerring up some examples including Katherine Legge and her e.l.f. Cosmetics – “Lip Oil Change” campaign. Read the full post here.
General Motorsport Marketing Advice & Resources
From basketball to volleyball, brands like BIC are scoring with consumers thanks to partnership deals with women’s sports teams and female athletes. BizBash looks at why more and more brands are sponsoring women’s sports leagues. You can read the article here.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
