Why karters should start learning about sponsorship now is one of the key topics covered in this week’s Business of Being a Race Driver. You will also learn how to gamify your life, why networking is everything and the dos and don’ts of sponsorship activation.
The Business of Racing
From the Driver’s Point of View
Enzo Mucci explains how to set up your days to win by gamifying your life. “No more treading water in life and putting up with slow progress. Set things up so you treat each day as if it were a game. Win the day!”
In Talent and Aspirations vs Financial Ability, Rob Howden of eKartingNews.com looks at the financial cost of pursuing a racing career after karting, and offers some valuable tips to help you with your sponsorship acquisition efforts, especially if you are currently competing in karts. His main point is to start learning about sponsorship now.
“My contention continues to be that it’s wise to figure out how to craft, sell, and service a sponsorship program while your son or daughter is running in Cadet or Junior karting, when the budget is significantly smaller. This concept works for club racers just as well as it works for national karters. The principles are the same. Your karting program has some value in terms of marketing for companies, if developed and presented correctly. It’s your job to find out what those marketing deliverables are.”
From the Sponsor’s Point of View
Even as sports marketing evolves, there are some fundamentals that experts believe ring true for any era of sponsorship activation and other pitfalls which some still struggle to avoid. SportsPro looks at the dos and don’ts of sponsorship activation.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
