Alternative ways that companies support motorsport sponsorship is just one of the things you will learn in this week’s Business of Being a Race Driver. You will also learn if a dad can get sponsors, find out about a webinar on building sponsorship decks and much more.
The Business of Racing
From the Driver’s Point of View
MotiV8 Training asks whether the fathers out there can get motorsport sponsorship and if you happen to be one, you should read Dad’s Secret Advantage to Scoring Motorsport Sponsorship.
“If you’ve ever wondered whether dear ol’ dad could snag a sponsor or two, buckle up! We’re diving into the fast lane of motorsport sponsorship for the father figures who aren’t just driving their kids to the track but might be itching to get behind the wheel themselves or have done so for years and would love to continue with the help of sponsors.”
This video from the 2023 Motorsports Sponsorship Summit, filmed live from Mechanix Wear HQ on January 7, 2023, Jackie Donahue, Experiential Marketing Manager of NGK Spark Plugs talks about how NGK uses co-op funds, also called marketing partnership funds, to support sponsorships.
Join Charge Sponsorship on Wednesday, September 11 at 1:30 PM ET for “A Workshop for Building Sponsorship Decks that Sell,” a free ZOOM LIVE webinar designed for individuals and organizations aiming to elevate their sponsorship sales strategies.
Led by Eric Beadle, a sponsorship expert from CHARGE, this session will delve into the art and science of customizing your sponsorship deck to resonate with your prospective sponsors. Eric will share invaluable insights from his sponsorship experience, guiding participants through the critical steps of analyzing a prospect’s needs, interests, and goals to craft a compelling, personalized pitch that stands out.
Whether you’re new to sponsorships or looking to refine your approach, this webinar will equip you with the tools and techniques to create impactful, persuasive proposals that open doors and foster meaningful partnerships.
Don’t miss out on this opportunity to learn and unlock new avenues for success in sponsorship sales! You can register here.
In Part 2 of our series Driven to Succeed: Financial Planning for Motorsport Athletes by financial advisor Elliott Ellis, Elliott looks at why a race driver needs a financial planner. Read all the details here.
In the video above, Megan Meyer explains why you should stop searching for sponsors online. “Racers, here’s a game-changing tip to attract sponsors through social media: Don’t just search for sponsors; let them find you by showcasing your value.”
From the Sponsor’s Point of View
Sports marketing agency Sport Dimensions explains the three questions to ask of your sponsorship program.
“There is never a bad time to review your partnerships suite to ensure you are making the most out of new and ever-changing assets. It also can provide a window to consult with an objective third party that will be able to identify opportunities and hang-ups more efficiently. To get you started, let these three questions guide you toward a more productive and value-based sponsorship program.”
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
