The F1 Business Summit is set to debut in Las Vegas this November on the Thursday before the Las Vegas Grand Prix and I have all the details in this week’s Business of Motorsport Roundup. I also have details of why NASCAR feels they pay a higher percentage of its operating income to its teams than Formula One, the latest motorsport sponsorship deals and much more!

Motorsport Industry News

Formula 1

Formula One will race in Las Vegas until at least 2027 after the Las Vegas Convention and Visitors Authority (LVCVA) agreed to extend its sponsorship agreement. “The length of extensions don’t really reflect anything other than it just makes sense incrementally, we know what’s going to happen over the next couple of years,” Steve Hill, chief executive and president of the LVCVA said.

While the LVCVA have highlighted the “Vegas value” of the race, Vantage goes into detail on why the race is attractive to the city and to F1, despite its many detractors. “Demographic insights reveal key drivers. F1 fans tend to come from higher-income groups, which are less affected by economic shifts. Nielsen data on similar events supports this, showing 15% higher spend rates among dedicated followers.”

Both Portugal and Germany have indicated that they want to get back on the F1 calendar while Malaysia regrets letting the race go. “We do not want to repeat the mistakes of the past,” he said. “We let Formula 1 go and now it is very hard to get it back. I hope we don’t make the same mistake with MotoGP.” In light of these requests, Motorsport Week asks, will F1’s rotational calendar allow more iconic tracks to return?

Ex-Formula 1 team Caterham could return to the grid in 2027, backed by 24-year-old Kuwaiti entrepreneur Saad Kassis-Mohamed and his investment firm, SKM Capital. Kassis-Mohamed, named last year on Forbes’ ‘30 Under 30’ list in the Social Influence category, has earmarked €280 million for the venture. “Formula 1 is a disciplined engineering competition with a predictable cost framework,” said Marcine Graham, Managing Partner of SKM Capital, in a press release announcing the project.

Silvia Schweiger of RTR Sports Marketing looks at the impact of F1’s Motorsport Valley. “The beating heart of modern Formula 1 is here, just outside London. A 50-mile cluster of engineering excellence and motorsport innovation”

Newsweek reports that Formula 1 Is exploding in popularity among women. “Female fans now account for three in four new fans,” Formula1.com reported. “Most are newer to the sport and skew younger, with nearly half of all Gen Z respondents being women.”

General Motorsport Industry News

NASCAR has claimed that it pays a higher percentage of its operating income to its teams than Formula One in its latest legal response to 23XI Racing and Front Row Motorsports (FRM) but Denny Hamlin thinks that NASCAR makes horrible business decisions.

“We’ve just steadily progressed our way back and back and back and back and taken horsepower away more and more and more. These are 10th floor decisions and let’s just say us drivers are on the third floor. No business is immune to bad decisions. I think that the NASCAR business has made some horrible decisions over the last given amount of time and eventually, it catches up.”

In other NASCAR news, the series has unveiled its 2026 schedule, a schedule that Greg Engle of Forbes thinks is more like refinement than reinvention. “At the end of it all, there is no real “wow” in the 2026 schedule. It’s a little Southern California sun, a little more nostalgia, and no need for a passport.”

Fox’s $135M stake in IndyCar is more than a cash infusion—it’s a broadcast-backed bet on long-term fan growth. Viewership is up 31%, and the media model is shifting. Vantage explains why this deal could reshape open-wheel racing in the U.S.

Meanwhile, IndyCar officials visited the Autodromo Hermanos Rodriguez in Mexico City just last week. The series is reportedly working alongside Grupo Rentable on the bid to bring the open-wheel series back to Mexico.

Motorsport UK has opened applicants to register their interest in its Young Officials Taster Day. “This taster day will provide individuals with the opportunity to look at all the Official and Marshal roles which power motorsport events all across the UK.”

Quick Takes on the Business of Motorsport This Week

F1 Business Summit to be Held During Las Vegas Grand Prix Weekend on Thursday, November 20 at Wynn Las Vegas (F1)
F1 Business Summit Details and Registration (F1)
Start Your Engines: Mario Andretti to Kick Off 2025 PRI Show (PRI)
Motorsport Market is projected to grow USD 16.7 Billion by 2034 (Market Scoop)
How Cadillac Is Leveraging F1 Racing to Drive Customer Acquisition (Inc)
Meet the Studios Shaping Global Racing Fans (Business of Speed)
Asia’s Paddock Powerplay (Hairpin Media)

Autosport 75: What does the future of motorsport behold? (Autosport Plus)
Sky secures four-year broadcast extension with Supercars in New Zealand (BlackBook Motorsport)
WRC claims more than half of domestic TV market share during Rally Finland (BlackBook Motorsport)
Lighting the Flame: The History of the Women with Drive – Driven by Mobil 1 Summit (Women in Motorsports North America)
What businesses can learn from Formula 1’s tech revolution (Business Cloud)
We don’t want to be the exception: how to build a lasting presence of women in motorsport (Racing Women)

Goodyear FIA European Truck Racing Championship

ETRA exits as promoter of European Truck Racing Championship (BlackBook Motorsport)
Motorsport Games Reports Second Quarter 2025 Financial Results (Morningstar)
Lewis Hamilton Just Launched a New Non-Alcoholic “Mezcal” (Robb Report)
Why Jonathan Wheatley expects new crop of team bosses to act in F1’s best interest (Autosport)
Freelance data engineer and technical coordinator Nida Anis on breaking barriers and women in Motorsport (Sports News Blitz)
Sunil Vohra out as Motorsport Australia CEO (V8 Sleuth)
‘F1’ On Course For $600M Global Amid Continued Strong Holds (Deadline)

From Orbit To Oval Inside The Space Force One Race NASCAR Mission (Forbes)
American Off-Road Racing Championship To Launch In 2026 (SpeedSport)
Run for a Seat on SCCA’s Board of Directors? Yes You Can! But the Deadline is Nearing (SCCA)
“Nothing is off the table anymore” — Exploring the Evolving Landscape of Motorsport Journalism (Alexandra Schieren Sports Communication)
The Decline of UK Motorsport Shows – A Threat to the Industry and Careers (Pitlane Development)
Red Bull and KW25 to run tender process for new FIA World Rally Championship commercial rights holder (FIA)

Highlights from the Sustainable Motorsport Roundup

Hydrogen in motorsport is not yet ready to race but as you will see in this week’s Sustainable Motorsport Roundup, progress towards that goal is strong. I also have an opinion on how climate change is impacting sports, saving water with the Las Vegas Grand Prix and a methanol-powered engine.

The Numbers

NASCAR draws 1.39m for Richmond on USA Network, fourth-lowest regular season audience since 2020 (BlackBook Motorsport)
NASCAR drops below 2m viewers for fifth time this season at Watkins Glen (BlackBook Motorsport)
IndyCar keeps the ratings momentum rolling in Portland (RACER)

Motorsport Law Roundup

A look at some of the legal and regulatory issues and analysis in Motorsport this week

Former Racing Team Nederland owner/driver and Max Verstappen sponsor Frits van Eerd has been convicted to a two-year jail sentence for money laundering, forgery of documents and nonadministrative corruption.

There have been a number of developments in the 23XL Racing, Front Row Motorsports case since the last Business of Motorsport Roundup.

NASCAR Loses Motion Over Alleged Fake Evidence From 23XI, Front Row (Sportico)
NASCAR Tries to Bump 23XI Racing, Front Row off Antitrust Case (Sportico)
NASCAR confirms desire to quickly sell 23XI and FRM charters in new court filing (Motorsport.com)
NASCAR argues that 23XI, Front Row are not suffering due to non-charter status (RACER)

Lewis Hamilton has called on Formula 1 to evolve, arguing that drivers are “bound” by restrictive contracts that prevent them from even speaking to rival teams – a system he believes must change to complement the sport’s rapid commercial growth.

“I also think that the F1 system needs to evolve,” he added. “Drivers are bound by contracts that prevent them from talking to other teams. They can’t even talk to other teams. F1 has grown enormously, with revenues skyrocketing from £700 million to over £3 billion. This growth is not reflected in all employees’ salaries, which have not kept pace with the business.”

LawInSport looks at what sports clubs should bear in mind when handling member disciplinary cases. “This article, drawing on the recent case of Rohilla v The Members of Royal Mid Surrey Golf Course[1], will be a helpful reference for anyone involved in running sports clubs, from committee members to club secretaries. It shows why following proper procedures matter when dealing with membership disciplinary matters, and what can go wrong when personal feelings influence decision-making.”

Stake F1 has been forced to change its team name for next weekend’s Dutch Grand Prix due to advertising laws in the Netherlands. Stake—an online gambling company runs afoul of strict advertising regulations in the Netherlands. As a result, Stake F1 is effectively required to modify its name, with sponsor Kick set to feature more prominently on the car at the next round of the 2025 F1 season.

The FIA is looking for a Senior Legal Counsel – Commercial based in London, UK. This is a unique opportunity to join the FIA’s Legal Department in a strategic role at the crossroads of sport, media, and global commercial partnerships. As Senior Legal Counsel – Commercial, you will lead high-impact international agreements and act as a key legal partner to our Sport, Marketing, and Digital teams. You’ll combine hands-on legal work with strategic input on complex commercial matters across FIA championships and platforms. This role is ideal for a senior legal professional seeking autonomy, influence, and the opportunity to grow within a dynamic and international environment. The deadline is August 31, 2025.

More details can be found here.

Motorsport Sponsorship, Partnership News and Analysis

The latest motorsport sponsorship deals, partnerships and related analysis that were announced this week

Expensify and SharkNinja credit “F1 The Movie” for boosting brand visibility and consumer engagement (Sports Business Journal)
Analysis: Stocks of ‘F1 The Movie’ sponsors were ready for close-up after premiere (Sports Business Journal)
Racing for attention: Santander’s push for visibility among American motorsport fans (YouGov)
How online casino operators are speeding into motorsports sponsorships (Speedway Media)
Supercars adds Ryco as naming rights partner of Enduro Cup (BlackBook Motorsport)

Phoenix Investors back with Ferrucci for final two races (RACER)
Value-Aligned Sponsorships: How Non-Profits Like YoungLife Reach New Fan Demographics (Vantage)
NASCAR, Anduril ink deal for San Diego street race (Sports Business Journal)
Asian Paints Causeway Drives the Revival of Sri Lankan Motorsport as Title Sponsor of SLADA Racing Championship 2025 (ADA Derana)
Mobil1 extends performance partnership with Indian Racing Festival for 2025 season (Sports Mint)

Miller returns with Abel for Milwaukee (RACER)
O’Reilly Auto Parts named as new title sponsor of NASCAR’s second tier (RACER)
How F1 partnerships are driving a more diverse digital fanbase (BlackBook Motorsport)
Modo Casino Partners with Spire Motorsports, Sponsors Hocevar’s No. 77 Team (Gambling News)
Merlo America Shifts into High Gear with Driver James Roe (James Rowe)
Historic Sportscar Racing (HSR) and MPI™ Announce Multi-Year Partnership (HSR)

The Business of Running a Race Team

RACER explains how DragonSpeed, a team with no testing, is fighting for an IMSA title. ““Building relationships with OEMs, I think, is the number one target. There’s a few teams in the paddock every year that probably are logical choices for a new OEM, whether it be in GT or whatever, to pick from. It’s a competitive field.”

Team & Manufacturer News

A roundup of the latest team news from around the world of motorsport

Delightworks Racing reveals 2026 Super Formula plans (Japan Racing Insider)
Why there is hope for a Super Formula independents resurgence (Autosport)
WSR to Expand Into GT Racing in 2026 (Sportscar365)
Fire destroys Power Maxed Racing headquarters (Touring Car Times)
Un-Limited Motorsport announce Cupra loan to Power Maxed Racing (Touring Car Times)
How Power Maxed Racing emerged from the ashes in the feelgood BTCC story of 2025 (Autosport Plus)
Why Lamborghini’s LMDh exit is significant but not worrying (Autosport Plus)

Random Vandals Plotting 2026 BMW GTD Pro Effort (Sportscar365)
Christoph Huber withdraws from the operational business of Huber Racing (Porsche Sport)
PROsport Racing presents further developed Porsche Cayman Pro4 (Porsche Sport)
HMO Customer Racing confirms two Hyundai Elantra N TCRs for The Bend (Touring Car Times)
How Stella turned McLaren into F1’s dominant force (Autosport)
Ratel: Strong Suzuka Grid Will Bring “Momentum” to IGTC (Sportscar365)

HP TECH Motorsport to Debut in GT America for 2026 with Ferrari 296 GT3 (GT America)
First Batch of Mustang Dark Horse Rs Bound for Australia (Sportscar365)
Ford reveal increased involvement in Red Bull F1 team (Sportscar365)
BMW still needs time before final call on 2027 MotoGP entry (Autosport)
Reigning Champions Algarve Pro Racing Return to Defend LMP2 Title (Asian Le Mans Series)
PREMA adapting European approach to better suit IndyCar (Motorsport Week)

Motorsport Movers & Shakers

Giampaolo Dallara has grown his company from F3 success to ubiquity as the supplier of spec cars to series around the world. And at 88, he’s still an active force. Autosport profiles the man behind Dallara Automobili. ““First I used to look what other people were doing and I was copying,” admits Dallara. “The best one was Colin Chapman of course; he directed that the engine became a structural part of the chassis.”

Read the full profile on Autosport Plus here.

TaiJaune Robinson has always been extraordinary. From childhood, she knew that engineering would be her career focus, and she took decisive steps to become an engineer as soon as possible. But instead of following a typical career path at General Motors, Robinson took a fast left turn into motorsports to manage GM’s partnerships in NASCAR. Now she spends her days managing a cross-disciplinary and matrix-organized team to support the company’s worldwide motorsports efforts. TaiJaune Robinson didn’t expect to end up at GM Motorsports, but she made the decision to succeed. PRI profiles this extraordinary motorsport executive here.

Author: Mark Boudreau

Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.