How can you use the power of ChatGPT to help you get motorsport sponsors? This week on The Business of Being a Race Driver you are going to find out.
In addition to using AI to help find sponsors, I bring you the details on the 6 skills that motorsport athletes need to succeed and how sponsorship works after the contract is signed.
All this and more in this week’s edition of The Business of Being a Race Driver on Motorsport Prospects.
The Business of Racing
From the Driver’s Point of View
The video above from Alex Striler and his son Cole explains how you can use the power of ChatGPT to meet new sponsors, rehearse sponsorship interviews, and create value for brands that sponsor. Highly recommended and make sure you take notes.
MotiV8 Training explains the 6 skills that motorsport athletes need to succeed. “Motorsport is an exhilarating sport that demands not only exceptional driving skills but also a unique set of qualities and abilities. While racing results are undoubtedly important, there are several other skills that motorsport athletes must possess to excel in this highly competitive field. In this blog article, we will explore the key skills beyond racing results that are crucial for motorsport athletes to achieve success. So, fasten your seatbelts and let’s dive into the world of motorsport athleticism!“
From the Sponsor’s Point of View
Sport Dimensions explains how sponsorship works once you sign the contract. “Sponsorships used to be quite simple – you went to the sport with the most loyal fan base or largest live audiences and put your logo everywhere you could. As the market evolved and became more sophisticated, those “easy-to-see” elements of sponsorship are no longer enough to drive meaningful value.”
The Costs of Racing
With the news that Jay Howard Driver Development leaving the US F4 Championship and moving his team to USF Juniors in 2024, what does this mean for the future of both series and the economics of a young driver racing in either? Feeder Series explores the potential ramifications.