Motorsport sponsorship has changed and it is up to you to understand how so that you can adapt. This week’s Business of Being a Race Driver gives you more resources to help you take your sponsorship acquisition efforts up a notch.
Overview
The Business of Racing
Introducing Your Sponsorship Proposal
Here is Episode 3 of Konig Wheels USA’s Sponsorship 101 series- a complete guide on how to best position yourself for sponsorship.
“We’ve seen THOUSANDS of proposals over the years, so now we’re here to give you the inside scoop on what we look for, red flags, and how to build yours. There’s a lot of info out there, but nothing out there is breaking down specifically what we look for in a good sponsorship proposal. In our experience, we see sponsorship proposals EVERY DAY, so we’re putting this series together as a cheat code. You passed Sponsorship 101 + 201, now we’ll go over introducing your project in a way that stays relevant, informative, and professional.”
How Fan Engagement Can Unlock Sponsorship Opportunities
In an exclusive feature on Motorsport Prospects, Kieran Humphries explains how fan engagement can unlock sponsorship opportunities. You can read it here.
Racing Has Changed
Justin Laxton explains how. motorsport sponsorship has changed.
“There was a time when being a race team meant loading up the trailer, bolting on a few sponsor stickers, and hoping the logo would be seen by enough fans to make it worthwhile. That time is over. Today, marketing doesn’t live in the stands. It lives on screens, feeds, and live chats. Fans don’t just watch the race, they follow the story. They want the behind-the-scenes moments, the personality, and the connection that comes from real people sharing real experiences.”
How To Turn Your Racing Content Into $5K Months
Pro racer Mehan Meyers is running a free masterclass on using social media posts to genereate income. “In this free 60-minute live masterclass, you’ll learn the exact playbook Megan Meyer & Michaela Connor use with drivers to flip their social media into a self-funded machine.”
Get all the details here: https://motorsportsmarketingtips.com/contenttocash
General Motorsport Marketing Advice & Resources
Defining True Sponsorship Success
At the end of every motorsport season, from Formula 1 to endurance racing, the same question echoes in boardrooms: defining true sponsorship success.
It sounds simple. After all, there are endless reports, broadcast figures, and digital metrics that can measure how often a brand was seen. But visibility alone doesn’t tell the whole story. A logo can dominate the TV screen and still fail to shift perceptions, open doors, or move markets. Drive Sports Marketing explains.
The Costs of Racing
Road to Racing Canada Accepting Applications for 2026
Road to Racing Canada is now accepting applications for the 2026 Road To Racing Canada driver program.
If you’re a Canadian karting champion or an amateur driver under the age of 24, planning to race in F1600, Radical, F4, GB4, USF, or other sanctioned race series, this is your opportunity to join R2R’s charitable fundraising program and move your career forward.
This isn’t a guaranteed scholarship. It’s a platform to fundraise, with R2R issuing charitable tax receipts to your supporters, and connect with Canada’s top motorsport community.
To apply:
Submit a one-page essay (in your own words) to neil@road2racing.com by Nov 15, 2025.
Include:
• Your month & year of birth
• Your 2026 racing plans (series, goals, rough budget)
• What drives you, your character, and your long-term racing vision
• How you’d use the R2R platform to advance your career
• A reference from a coach or race team, with name, role, email, and phone
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
