Motorsport sponsorship tips, tools and webinars are the focus of this week’s Business of Being a Race Driver. I also have details on a free guide to writing a sponsorship deck, how sponsorship can support promising motorsport talent and much more!
Table of Contents
How to Write a Sponsorship Pitch Letter
Sometimes, all you need is a simple pitch letter or email to find the right sponsor for your organization or event. In the video above, sponsorship expert Ken Ungar shows you the basics so you can write your own sponsorship pitch email.
IMSA Champion Christina Nielsen on the Importance of Building a Social Media Presence
As the first woman to win the IMSA WeatherTech Championship and a key figure in the landmark all-female crew of Heinricher Racing with Meyer Shank Racing, Danish driver Christina Nielsen’s impact in motorsport extends beyond her podiums and wins. Paddock Sorority recently had the chance to talk to the champion about her racing journey, the evolving media landscape, and her new calling in sports psychology. She also emphasized the importance of building a solid social media presence.
“As an accomplished driver and someone trained in Marketing and Management Communication, is there something she would’ve done differently in her career, considering the media landscape we are in now? Yes, building a better social media presence.”
Free Guide to Creating a Sponsorship Deck
Professional drag racer and sponsorship consultant Megan Meyer explains how to create a sponsorship deck that sells with her free guide available here.
Smaller Motorsports Series Defy Viewership Slumps with Record Attendance in 2025
While NASCAR’s TV viewership slumps to historic lows in 2025, smaller series like IMSA, SCCA, and SRO are breaking attendance records. By focusing on fan experience and targeted innovations, these series are defying industry downturns. If you race in these series, this data will be helpful in your sponsorship acquisition efforts. Read the full details at the Vantage website.
The Business of Racing and the Role of Sponsorships in Motorsports with Spinbara
Sponsorships are the financial backbone of professional racing, making it possible for teams to compete at the highest level while giving brands in diverse industries unique opportunities to connect with passionate fans. Spinbara illustrates how gaming and entertainment companies might approach motorsport sponsorships, and Spinbara also reflects the wider trend of nontraditional brands exploring racing as a marketing platform. Speedway Digest breaks it all down here.
How Sponsorship Can Support Promising Motorsport Talent
Trying to convince a company to sponsor you? Steffen Schmitter, CEO of Sportgeist lists the three issues facing talented young drivers and how sponsorship can help. Think of these when you are crafting your sponsorship proposals.
A Racing Driver’s Greatest Enemy – Sponsorship Hell
Terence Dove looks into why it is so difficult for some race drivers to approach potential sponsors. “The difficulty is more than just a severe resistance to approaching businesses – I believe there are complete and indisputable good reasons to stop drivers even making a start.”
The Costs Involved in Becoming an F1 Driver
In the video above, Enzo Mucci shares the costs of getting to F1. “This time we talk F1. If you want to become an F1 driver then here are all the prices and the advice for climbing that F1 Ladder.”
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
