The cost of a European F4 seat in 2026 is one of the topics covered in this week’s Business of Being a Race Driver. You will also find out why you need to roll with the punches, details on Shift Up Now grants for 2026 and more. The Business of Racing Roll With the Punches … Read more
The PRI Show is hosting a seminar on Sponsorship 101, and I have the details in this week’s Business of Being a Race Driver. I also have tips on building your brand, sponsorship lessons from Formula 1 and more! The Business of Racing Build Your Brand, Make Yourself Valuable Sponsorship Lessons from Formula 1 Racing … Read more
The price tag of pursuing a career in Formula 1 is just part of what is covered in this edition of The Business of Being a Race Driver. I also have advice on how your social media presence creates visibility and connections that sponsors want, the sponsorship potential of women in motorsport and much more. … Read more
Sponsorship is not about you and this week in the Business of Being a Race Driver you will understand why. You will also learn why you should plan ahead, get details on two great webinars to attend and exploring the various paths to Formula 1. The Business of Racing Alexandra Schieren of Alexandra Schieren Sports … Read more
Branding tips from James Hinchcliffe are just one of the highlights that I link to in this week’s edition of The Business of Being a Race Driver. I also feature essential tips for securing sponsorships, how to post consistently on social media and racing Spec Miata on a budget. All this and much more in … Read more
This week you will learn about a tool that will assist you in keeping on track with your racing career, literally and figuratively. You will also learn about branding, how a sponsor determines ROI and networking in motorsports. All this and much more are in this week’s edition of The Business of Being a Race … Read more
Cultivating a fan base is just part of this week’s Business of Being a Race Driver. I also have two sponsorship-related webinars you can attend, the cost of racing Eurocup-3 and more great advice from the Motorsport Prospects archives. It’s all here in this week’s edition of The Business of Being a Race Driver. Charge … Read more
