Apple is preparing a sweeping overhaul of how Formula 1 is presented to U.S. audiences, using the full weight of its ecosystem to deliver a more immersive, technology-driven viewing experience and this week’s Business of Motorsport Roundup has the details. I also have comprehensive motorsport legal analysis, the latest sponsorship deals and much more. Motorsport … Read more
Are you market ready? In this week’s Business of Being a Race Driver you will learn about a tool that will help you determine where you stand. I also have advice on exchanging services for sponsorship, building strong brand partnerships and more! The Business of Racing How About Exchanging Services for Sponsorship? Why Signing an … Read more
Stand out in 2026! That’s just some of the advice you will get in this first Driver Development Roundup of 2026. You will also learn how “gentleman drivers” pick their pro co-drivers, why extending F1 Academy’s 2-year rule may be counterproductive and much more! Becoming a Professional Race Driver You Need to Stand Out! The … Read more
Isack Hadjar’s journey from sim racing to an F1 podium last weekend at the Dutch Grand Prix is just one of the topics covered in this week’s Sim Racing Roundup. I also have news on how Logitech G is supporting a sim racer’s real-world racing dreams, Johnny Herbert on why sim racing is so important … Read more
How the Cross-Car Project hopes to develop Kenyan motorsport is just one of the topics covered in this week’s Driver Development Roundup. I also have news on an AI-powered driver agent, the work of Shift Up Now, how to control your emotions on track and the incredible story of a driver racing cars with no … Read more
The value of compassion to a young athlete is just one of the things covered in this week’s Driver Development Roundup. Always remember that young drivers are just that, young and your compassion can have an exponential influence on their development. Becoming a Professional Race Driver During the Australian Grand Prix two weeks ago, 20 … Read more
