How the paddock is the new boardroom is the focus in this week’s Business of Being a Race Driver. You will understand why the paddock is a great place to build meaningful business relationships and how to go about it.
Overview
The Business of Racing
The Grid Is the New Boardroom: How Motorsports Creates High-Value Business Relationships
Rolling Stone has a great article on how the racing paddock is a great place to forge meaningful business connections. “This is also why racing attracts an undeniably powerful audience beyond drivers. Founders, builders and brands all converge around a common energy and the pursuit of maximum performance. Motorsport is the proving ground for the world’s most respected luxury automakers and for the stories they want to tell. It’s a literal test lab for innovation, unfolding in public view, and it’s undeniably sexy. And for those wired to grow, lead and build, it becomes a natural backdrop for connection.”
Meet The Motorsports Driver Leveraging Social Media To Fuel Her Career
In the video above, professional racing driver and content creator Lindsay Brewer joins Forbes Talks to discuss the convergence of motorsport and digital media. Brewer reveals how she utilized personal branding to overcome the industry’s high financial barriers, financing her return to the track through the creator economy.
Are You Treating Your Online Presence Like Your Portfolio?
Choosing the Right Partner for You
General Motorsport Marketing Advice & Resources
Not Everyone Wants to Post Every Day — And That’s Okay
Dr. Lynn Lashbrook, President & Founder of SMWW explains why not everyone wants to post every day on LinkedIn. And that’s okay. “You do not have to flood your feed to build credibility in the sports industry. What matters most is showing up with purpose. When people look at your profile, your comments, and your overall presence, they are asking one question: Does this person look like someone I want on my team?“
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
