Indy NXT drivers have a major new incentive to offer potential sponsors this year and in this edition of The Business of Being a Race Driver you will find out what it is. I also have tips and a free webinar you can attend to help you with your sponsorship deck, advice on how to handle negative thoughts and much more.
The Business of Racing
In the video above, Enzo Mucci explains how to handle negative thoughts.
Charge Sponsorship have a few sponsorship deck related tips to share. The first is a video that explains how to create a customized deck that stands out. The second is a free webinar conducted by Ken Ungar on Wednesday, February 12, 1:30 PM EST that looks at the “five deadly deck mistakes that are costing you sponsors.” You can get more information on the webinar and sign up here.
Racer on Demand looks at three things that you must stop doing if you want your brand to resonate with potential (and current) sponsors and fans. “Too many racers make their content, their merch, and their entire brand about themselves—what they like, what they want, what they think is cool. But if you want fans to engage with you, buy from you, and support you, you have to give them a reason to care.” You can read the post here.
The news of a TV deal between Fox Sports and the Indy NXT series, following in the footsteps of the agreement between IndyCars and Fox has been a major boost for drivers in the series like newcomer Hailie Deegan.
“I couldn’t run USF (Pro Championships) because no sponsor cares to pay for that when there’s not a great TV package,” Deegan said. “But when you have a great TV package, like FOX, it makes it a lot easier to sell.”
In a recent LinkedIn post, Benjamin Potter of Strategic Growth Solutions explains why ad-hoc deals are hurting your racing career. “While it might seem like a quick fix, this approach is dangerous for your long-term career.” You can read his reasoning here.
Riccardo Tafà, managing director of RTR Sports looks at the tech revolution in motorsport sponsorship. “Predictions suggest the sports tech market will grow at a CAGR of 20% by 2026, driven by advancements such as AR and VR, which can boost brand visibility and engagement for sponsors leveraging these technologies.” Read his thoughts here.
In the video above, Kyle Kietzmann, President & CEO of BELL and OMP, talks about how athletes influence buying decisions for sponsors, and how BELL and OMP’s consumers are racers. Keitzmann was interviewed by Alex Striler at the 4th Annual Motorsports Sponsorship Summit on January 11, 2025.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
