This week you will get some of the reasons why you fail to get sponsorship in your business of being a race driver along with tips on how to change that.
I also look at the importance of motorsport SEO, a free sponsorship strategy checklist and more great advice from the Motorsport Prospects archives in this week’s edition of the Business of Being a Race Driver on Motorsport Prospects.
The Business of Racing
From the Driver’s Point of View
In the video above, Enzo Mucci covers the simple reasons why race drivers are failing to find sponsorship now.
With sponsorship being the life blood of motor racing, The SEO Chap champions maximizing online visibility through motorsport SEO (Search Engine Optimization) for drivers and teams to increase funding chances and its value
“At the heart of “The Importance of Motorsport SEO“, The SEO Chap lays bare the mechanics of how an amplified online visibility, cultivated meticulously through SEO, can be a magnet for potential sponsors. When teams surge to the forefront of online searches, resonating with relevant content and weaving compelling digital narratives, they don’t just garner fans – they gain the interest of brands eager to associate with winning narratives.”
MotiV8 Training has made available a free Sponsorship Strategy Checklist that is tailored to motorsport athletes. You can download the checklist here.
If you are new to News Racers Can Use here at Motorsport Prospects and specifically my Business of Being a Race Driver column, you may have missed some incredible content that I have curated from the most knowledgeable motorsport professionals covering motorsport marketing and sponsorship.
Here are a few articles for you to review that you may have overlooked. I will featuring highlights from the Business of Being a Race Driver column every week as this information is still effective and valuable. As they say, knowledge is power!
- Networking Done Right and More Race Driver Business Advice
- The Business of Being a Race Driver is to be SMART
- Identifying Your Target Audience, Marketing Impressions and Racing on a Budget
- The Business of Being a Race Driver is Being Social
- Be Consistent Off the Track as Well as On
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
