The podcast this week features Brian McRae, the Partner Marketing Manager for Gradient Racing. Brian explains why sales is all about building trust and how you can learn sales techniques to increase your effectiveness in your sponsorship acquisition methods.
Some of the topics we discussed include:
- Why sponsorship is about creating relationships and creating trust.
- How professional sales skills can be learned.
- Why sales is a process and much more!
Additional Resources Mentioned:
- Brian McRae on LinkedIn: https://www.linkedin.com/in/brianscottmcrae/
- Gradient Racing: https://www.gradientracing.com/
- Josh Braun on LinkedIn: (https://www.linkedin.com/in/josh-braun/)
- Motorsport Prospects
- The 3 Essentials for All Motorsport Professionals
Listen to the full episode here!
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects and the host of the Motorsport Prospects Podcast. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
