Apple Leverages Its Ecosystem to Redefine F1 Coverage in the U.S.

Apple is preparing a sweeping overhaul of how Formula 1 is presented to U.S. audiences, using the full weight of its ecosystem to deliver a more immersive, technology-driven viewing experience and this week’s Business of Motorsport Roundup has the details. I also have comprehensive motorsport legal analysis, the latest sponsorship deals and much more.

Motorsport Industry News

Apple Has Big Plans With F1 TV Coverage

Apple Leverages Its Ecosystem to Redefine F1 Coverage in the U.S.

F1 feels it will be a bigger priority with Apple than it was with ESPN, helping justify its move to streaming starting in 2026. The global racing series is making what some view as a gamble by leaving U.S. linear television entirely in an even bolder departure than MLS, which still has some games air on traditional TV.

For its part, Apple’s global head of sports says the company will deploy its full ecosystem as it prepares to take over Formula 1’s US broadcast rights in 2026. They are also looking at extending Formula 1 coverage beyond race day into a week-long experience.

“When we do a partnership like this, it’s not a partnership with Apple Sports or Apple Video, it’s a partnership with Apple,” Jim DeLorenzo, Apple’s global head of sports confirmed. “And what that means is that we’re gonna bring the entire company to bear to try to figure out how do we grow together with F1, with the teams, with the drivers.”

Imola Embarks On Major Facelift as F1 Dream Remains Alive

The Imola circuit is undertaking a huge overhaul as it aims to keep the door open to an Formula 1 return. Despite its exclusion from the 2026 calendar, the Autodromo Enzo e Dino Ferrari is working with the Municipality of Imola to modernize its facilities, so that it will be ready in case an opportunity opens up. Motorsport.com has all the details.

Dorna Wants MotoGP Race at Albert Park

MotoGP organiser Dorna Sports wants to move the Australian Motorcycle Grand Prix to Albert Park, according to a local newspaper report. But in a video posted online by Seven News, SA premier Peter Malinauskas outlined his state’s position on a potential bid for a MotoGP race. He clarified that it would be The Bend, not a street circuit, that would host a MotoGP race, and that negations would be led by the Shahin family, which owns the Tailem Bend facility.

Mark Martin Exposes How Sponsorship Money and OEM Demands Warped NASCAR’s Modern Look

Mark Martin recently opened up about how much of the criticism aimed at NASCAR is actually misplaced, and how sponsorship money, team demands, and OEM input have shaped the modern look of NASCAR cars.

“All this stuff is complicated, and most of all these things, a lot of things NASCAR gets blamed for,” Martin said in the Mark Martin Archive podcast. “The fans hate that damage vehicle policy. They hate it. That’s the teams. That’s not NASCAR. The number location, that’s teams. They wanted NASCAR to make that rule.”

Why the Future of Mobility is Being Written in Daytona

Apple Leverages Its Ecosystem to Redefine F1 Coverage in the U.S.

While Formula 1 chases valuations, sports car racing is becoming the automotive world’s most important R&D lab. The Business of Speed looks at how. “And right now, if you want to see where the global automotive industry is actually putting its money to test the future of mobility, you don’t look at the grid in Monaco. You look at the GTP class in IMSA.”

10 Key Developments You Might Have Missed in Motorsports’ Offseason

The 2025–26 motorsports offseason delivered more than headline announcements. Across F1, WEC, IMSA, NASCAR, IndyCar, rally, and GT racing, quieter regulatory, financial, and competitive shifts are already reshaping how teams, series, and manufacturers approach the 2026 season. Vantage looks at the 10 key developments you may have missed this offseason.

IndyCar Has ‘Outlined Plans’ To Offer Charter Memberships To Honda and Chevrolet

IndyCar owner Penske Entertainment could offer charter memberships to manufacturers Honda and Chevrolet, according to RACER. Both Chevrolet and Honda have engine supply agreements that expire at the end of this season, with Honda’s long-term future in IndyCar having been uncertain for some time. Offering manufacturers a direct stake in the charter system would significantly deepen their relationship with the series and mark a major evolution in IndyCar’s commercial structure.

Quick Takes on the Business of Motorsport This Week

Highlights from the Autosport Business Exchange and More

Apple Leverages Its Ecosystem to Redefine F1 Coverage in the U.S.

Highlights from the Sustainable Motorsport Roundup

Formula E Becomes a Certified B Corp

Formula E B Corp

Formula E has become a certified B Corp and, in this week’s Sustainable Motorsport Roundup you will find out why. I also have the details on how Mercedes F1 are continuing to push the sustainability envelope and much more!

Motorsport Law Roundup

Apple Leverages Its Ecosystem to Redefine F1 Coverage in the U.S.

The film F1, which sees Apex GP, a fictitious team, join the back of the Formula 1 grid, took the motorsports world by storm following its release in June 2025. Now, ahead of Cadillac F1’s debut at the start of the 2026 season, this article by Afeefah Shabbir of Penningtons Manches Cooper considers the key regulatory and legal considerations for new teams joining the FIA Championship.

What Substances and Methods Are Banned in FIA Racing? Anti-Doping Rules Explained for Drivers

The Fédération Internationale de l’Automobile has followed the World Anti-Doping Agency (WADA) World Anti-Doping Code since 2010. Global Sports Advocates’ international anti-doping attorneys help drivers and driver support personnel understand these rules so they can protect their reputation and right to compete. They have written an article explaining what substances and methods are banned in FIA racing. You can read the article here.

Isack Hadjar’s Former Manager Has Reportedly Sued the Driver

Auto Hebdo is reporting that Guillaume Maillard, Isack Hadjar’s former manager, has reportedly launched legal proceedings against the driver regarding the terms of the termination of their agreement.

“When Ferrari contacted me to receive Isack at MaranelloHis parents told me they had decided to sign with Red Bull, but without consulting me… I felt things were changing. Then in November 2021, I received a registered letter from a lawyer explaining that he was now representing Isack Hadjar and informing me that my contract with him was null and void, that they owed me nothing.”

Motorsport Sponsorship, Partnership News and Analysis

Selling Sponsorship in Formula E and More Motorsport Sponsorship Deals

Apple Leverages Its Ecosystem to Redefine F1 Coverage in the U.S.
Apple Leverages Its Ecosystem to Redefine F1 Coverage in the U.S.
Apple Leverages Its Ecosystem to Redefine F1 Coverage in the U.S.

The Business of Running a Race Team

McLaren Racing’s Louise McEwen on Building a Fan-First Brand On and Off the Track

Apple Leverages Its Ecosystem to Redefine F1 Coverage in the U.S.

Louise McEwen, CMO of McLaren Racing, joins Edelman’s Jackie Cooper at Cannes Lions to discuss how her brand builds emotional connection with fans, drives cultural relevance, and balances heritage with innovation. She reflects on the importance of instilling trust through inclusive experiences and a fan-first mindset, while always honoring the brand’s racing legacy.

Team & Manufacturer News

PREMA Looking for New Backers and More Global Team News

Apple Leverages Its Ecosystem to Redefine F1 Coverage in the U.S.
Apple Leverages Its Ecosystem to Redefine F1 Coverage in the U.S.
Apple Leverages Its Ecosystem to Redefine F1 Coverage in the U.S.
Apple Leverages Its Ecosystem to Redefine F1 Coverage in the U.S.

Motorsport Movers & Shakers

Detroit Free Press Breakfast Club with Mark Reuss and Roger Penske

Watch Live as Detroit Free Press Breakfast Club hosts General Motors President Mark Reuss and Penske Corp. Chairman Roger Penske from the new Hudson’s lower tower.

Mark Boudreau
Author: Mark Boudreau

Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.

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