News Racers Can Use

Why Brands Sponsor

Why brands sponsor

This week’s edition of The Business of Being a Race Driver on Motorsport Prospects covers why brands sponsor, how to build yourself into a champion, details on a helpful social media marketing webinar, and four inexpensive ways to start racing now. The Business of Racing In the video above, Enzo Mucci explains how to build … Read more

The Annual Porsche Driver Development Workshop

Porsche Driver Development Workshop

This week I have details on the annual Porsche driver development workshop held for young racers. I also have tips on how to build yourself into a champion, how to deal with performance anxiety, Jamie Chadwick’s plans for developing female racers and how to get to NASCAR. It’s all in this week’s edition of the … Read more

CrowdStrike Global IT Outage Hits Motorsport

CrowdStrike Racing

The CrowdStrike global IT outage last week also affected motorsport and in the Business of Motorsport Roundup this week you will find out how. I also cover the executive turmoil at the Audi and Alpine F1 teams, the future of Formula E and a note of caution for those of you that claim your motorsport … Read more

Toyota Prepares to Race Hydrogen at Le Mans in 2028

2023 Toyota GR HY Concept

Toyota is preparing to race hydrogen at Le Mans in 2028 and this week I have a look on how they will go about it. I also have details on Mercedes F1’s latest sustainability report, a new partner for MissionH24 and the exciting future of synthetic fuels in motorsport and beyond. All this and much … Read more

FIA Launches TC Lite to Boost Touring Car Accessibility

TC Lite

The FIA has introduced TC Lite with the intention of making Touring Car racing more accessible and I have all the details this week. I also have Laguna Seca driving tips from Robert Wickens, how confidence is the key trait of winners and where retired stock cars go to race. All this and much more … Read more

A Vintage Surtees TS8 Headlines the Marketplace This Week

1970 Surtees TS8

A vintage Surtees TS8 highlights this week’s collection of race cars for your revue in the Motorsport Prospects Marketplace in partnership with Racing Edge. In addition to the glorious Surtees TS8 I am featuring a spectacular McLaren M8F, an awesome 1974 “IMSA GTU” Lotus Europa, a very cool March 88C, a gorgeous 2021 Acura NSX … Read more

The Importance of Building Relationships with Your Sponsors

Importance of building relationships

The importance of building relationships with your sponsors is just one of the topics covered in the latest edition of The Business of Being a Race Driver. I also have tips on building your online presence, the importance of networking for a race driver and some new approaches to the costs of racing. All this … Read more