How to build your personal brand in motorsport is just one of the topics covered in this week’s The Business of Being a Race Driver. I also have advice on the importance of knowing how to sell, how sim racing brands are accelerating real-world motorsport careers and how this applies to you and much more!
The Business of Racing
From the Driver’s Point of View
In the video above, Enzo Mucci explains why you must learn how to sell.
Motorsport PR professional Alexandra Schieren explains in six key steps how to build your personal brand in motorsport. “In today’s racing world, talent alone isn’t enough. The drivers who rise the fastest are the ones who know how to communicate their value, on and off the track.”
Larry Velasquez explains how sim racing brands are accelerating real-world motorsport careers and how this applies to you. Read more in his Motorsport Prospects article Sim to Sponsor: How Sim Racing Brands Are Accelerating Real-World Careers.
Success Magazine examines the work of FLBR Motorsport and their work with Cash and Roman Felber as they assist them with sponsorship acquisition. You can read the article here.
From the Sponsor’s Point of View
Steffen Schmitter, CEO at Sportgeist has put together a tactical guide for motorsport sponsors. “Outside the noise of top-tier motorsport, customer motorsport (e.g. GT3, GT4, Porsche Carrera Cup) offers a strategic advantage for sponsors to drive fan engagement, elevate brand positioning, and support commercial growth.” Read what he has to say here.
General Motorsport Marketing Advice & Resources
Silvia Schweiger of RTR Sports Marketing has put together a great motorsport marketing guide called Motorsport Racing Marketing: Strategies, Stories and Sponsorships. “Marketing in motorsport racing is not just about stickers on a car. It’s about stories, speed, and strategy. From Formula 1 to MotoGP, from Le Mans to IndyCar, motorsport offers a unique arena where adrenaline meets audience — and where brands can achieve global visibility, emotional connection, and deep engagement.”
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
