Motorsport Prospects Weekly Debrief for September 6, 2021 – Racing in the Rain, Girls on Track, Finding Sponsors, Esports and Bond, James Bond

As I announced last Friday, the Motorsport Prospects Weekly Debrief will now be published on Mondays. This should be a perfect way for all race drivers to start their week with news and views they can use. This week is packed so here we go!

Motorsport Prospects Weekly Debrief for September 6, 2021
Photo courtesy of the Winfield Racing School

Driver Development News, Tips & Techniques

  • After the Formula 1 “race” at Spa, the debate has revolved around wet weather racing and essentially when it is considered to be “too wet” to race. Enzo Mucci has his own thoughts based on experience with 5 expert tips to help you race in the wet.
  • The Extreme E series has announced that their Rookie Invitational test will take place on Monday 25 October 2021 following the fourth round of the inaugural Extreme E season in Sardinia, Italy.
  • McLaren Applied has announced their support of two Formula Student teams. According to PMW Magazine:
    • Matthias Dank, director of motorsport at McLaren Applied, said, “At McLaren Applied, it’s important for us to support the next generation of technical talent to enter the competitive world of motorsport. Motorsport has several feeder series to bring driver talent into the premium leagues of professional racing; however, there are fewer routes to encourage engineers and technicians into the sport. The past years have shown that Formula Student is one of the key stepping stones for young engineers and technicians to follow their ambitions and enter motorsport.
  • Daniel Ricciardo publishes some really insightful posts on driver development and especially mental preparation and conditioning. This is no different as he sends a “Message To My Younger Self” on the eve of his 200th Grand Prix.

Diversity & Inclusion News

The issues of diversity and inclusion have grown in importance in recent years as the conversation has moved from admitting that it is an issue to how best to approach it with viable solutions. The bottom line is that everybody should be welcome to participate in the sport regardless of country of origin, ethnicity, faith, sexuality or gender. One thing that we have to remember though is that motorsport is expensive so investments will have to be made to ensure that any programs that are developed “walk the talk” and this applies by definition to any driver development program that aims to make a real impact.

Here are just a few articles on diversity and inclusion in motorsport that caught my eye. If you do not think this is an issue, I urge you to read the experiences of people like those featured in these articles in order to get an understanding of what they are experiencing. It is only through listening and understanding that we can then put forth solutions that work.

  • The W Series continues to polarize. Some see it as a necessity in order to give women exposure in the sport, others see it as an unnecessary segregation of the sport between sexes. FIA Women in Motorsport Commission head Michèle Mouton made her thoughts known and received criticism back on what many felt were here negative comments regarding the series.
  • Over in stock cars, up and coming Arab-American woman racer Toni Breidinger is making a big impact on and off the track but she explains the difficulties she has faced directly as a result of who she is and how she deals with it. “Even if you don’t want them to see you as any different, people do see you as different,” she says. “It’s hard to gain respect from some people and you do sometimes get comments, but you need to have confidence in yourself to be able to block those comments out.”
  • I could never understand how for some people, somebody’s sexuality could be an issue in doing their job whether that be working in an office or racing a car but it is and Racing Pride’s Richard Morris explains how it is, how he has dealt with it and the mission of the organization he founded, Racing Pride.

Part of what I am working on with the Motorsport Prospects Directory is to include a comprehensive global listing of driver development programs which will include Diversity & Inclusion programs. Look for more details to be announced soon.

The Business of Being a Race Driver

The work of a race driver does not end on the track. Motorsport is expensive and in order to get the money to enable you to race you need to work hard to make it happen as it is the key to success in the sport. Here are some resources that may help.

  • Jess Shanahan of Racing Mentor has announced the launch of her Sponsorship Success Academy and registration is now open. You can get the full details here. The course will feature topics and resources such as:
    • A personalised learning plan to keep you on track
    • 40+ templates in the Template Library
    • Feedback from the Racing Mentor team
    • 1:1 coaching
    • And loads more!
  • MotiV8 Training has two courses coming up that will help you in your off-track business work.
    • The first is a webinar on Public Relations and takes place on September 29th. You will learn:
      • What is Public Relations
      • How to get exposure in a pandemic
      • Find out Who to contact
      • What to send to prospects
    • The second is a Sponsorship Masterclass and takes place October 27th. In it you will learn:
      • What is Sponsorship?
      • Who to Contact
      • Finding contact details
      • Identifying benefits to offer sponsors
Motorsport Prospects Weekly Debrief for September 6, 2021
Courtesy of Ikoniqa
  • Check out the work above that RideHVMC | Honos achieved with the help of Ikoniqa and their motorsport sponsorship decks.

Series News

Motorsport Prospects Weekly Debrief for September 6, 2021
Motorsport Prospects Weekly Debrief for September 6, 2021
Image courtesy of Caterham
  • In a completely different type of racing car, Caterham outlines their comprehensive (and affordable) Motorsport Pyramid for UK race drivers.


Motorsport Prospects Weekly Debrief for September 6, 2021

Esports is becoming an increasingly important factor in motorsport. It serves as a platform to introduce youth to the sport, acts as an incubator of grassroots talent, can be used as a driver development tool and pushes the technological boundaries which brings the costs of high-end simulators down in price and availability. It also is a lot of fun. With that in mind I have added to the Weekly Debrief an Esports section. This is not to be confused with diver simulator training but strictly with what could only be termed as “racing online.”

Business of Motorsport

  • It is always nice to see race tracks being built and expanded so it was great to read about Pacific Raceways’ ambitious $200M expansion.

From the Motorsport Prospects Archives

Last year I had a great chat with Jesse Gröse of Von Gröse Motorsport Management where we talked about Motorsport and Running a Motorsport Business in the Age of COVID-19. We also touched a bit upon the future of motorsport and it makes a good and thought provoking read.

The Last Lap

In this week’s Last Lap I highlight articles looking at how MotoGP gave back to the local community after the British Grand Prix, the death of motorsport pioneer Jackie Doty, raising money to combat Neurone disease, James Bond is back and so are his cars and more!

As a huge James Bond fan, I have been waiting for what seems like years (actually it has been years!) for the next installment of the Bond film franchise, No Time To Die. One of the joys of Bond films are always the cars and Aston Martin in particular feature prominently in Bond’s world. Check out the “License To Thrill” short film below for a taste.

That’s it for this week! Stay safe and I will see you at the track.

Mark Boudreau
Author: Mark Boudreau

Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.