What it costs to get to F1 is just one of the topics covered this week in The Business of Being a Race Driver. I also have advice on getting sponsors, getting noticed and the power of social media.
Planet F1 looks at the what young drivers pay in order to get to F1 and breaks down each level of the driver pyramid. “While F1 drivers often boast huge salaries, throughout a junior driver’s formative years, the obligation is on the driver to fund their careers. For the most part, there are two methods an aspiring racer will use to fund their racing: family money or sponsorship.”
Still waiting for those dream sponsorships? It could be because you’re focusing too much on exposure. Check out the comments in Megan Meyer’s YouTube short to what you need to start doing now.
As Enzo Mucci explains in the video above, get people knowing your name!
Alexandra Schieren explains how journalism can provide clarity in a noisy world using “Substance, not soundbites.” When Daniel Bastien began covering Formula One 20 years ago, the sport – and journalism – looked entirely different. Back then, race reports were typed for print (or print-like for websites), headlines weren’t optimized for algorithms, and journalists didn’t need to worry about going viral. Today, the Montreal-based independent Formula One reporter finds himself looking for meaningful ‘slow news’ in a media landscape transformed by metrics and social media. Read her interview with Daniel here.
Vroom Kart looks at the power of social media in motorsport. “More than ever, social media is a hot topic: like it or not, it plays a major role in communication today, and for an aspiring professional driver, it can become a trap. Let’s better understand how social media communication works and how to manage it with balance and dignity.”
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
