You are a product so you need to sell yourself and this week you will find out how and why. I also have some great tips on social media marketing, leveraging the media to boost your racing career and advice on why you need to customize your sponsorship deck. All in The Business of Being a Race Driver this week on Motorsport Prospects.
Enzo Mucci explains in the video above how you are a product in an industry. “If you want people to notice you then you must stand out in your industry (for the right reasons). Don’t be quiet!”
In the article Social Status on the PRI website, they explain how to create quality content that captures the interest of your online audience so they stop scrolling and start viewing.
“Social media is content driven, and in today’s digital landscape, creating quality content has become the foundation of a successful online presence. With millions of users scrolling through endless streams of content daily, it can be challenging to capture their attention and spark interest.”
Keeping with social media, MotiV8 Training has a helpful guide on navigating social media for motorsport athletes.
“In today’s digital age, social media has become an essential tool for athletes to connect with fans, sponsors, and the broader motorsport community. Whether you’re a seasoned professional or an up-and-coming talent, establishing a strong presence on social media can enhance your visibility and help you advance your career. But with so many platforms to choose from, it can be overwhelming to decide where to start. Fear not, as we’re here to guide you through the process of selecting the right platform to kickstart your journey as a motorsport athlete.”
MotiV8 Training also has an excellent post on leveraging media to boost your racing career.
“In the high-octane world of motorsport, where the roar of engines and the scent of burning rubber reign supreme, a solid media strategy can mean the difference between languishing in obscurity and racing into the spotlight. For aspiring racers and seasoned professionals alike, strategic media management serves as a critical component for amplifying their profiles, attracting sponsorships, and navigating the competitive landscape, both on and off the track.”
Hannah Brookes and Rich Wharton of the Slipstream Entrepreneurs’ Podcast are looking for race drivers to interview about their sponsorship efforts. Looks like a great opportunity. You can contact them through the link below.
Calling all racing drivers (Worldwide), do you have 15 minutes to spare to help us understand the struggles of achieving income based sponsorship?
If you do then we really want to talk to you!
In return we can offer a spot on the The Slipstream Entrepreneurs’ Podcast AND free access to an upcoming training programme we are developing to solve sponsorship challenges.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
