The British Grand Prix is a staple of the Formula 1 calendar, and you will find out why it’s more than a race in this week’s Business of Motorsport Roundup. I also have news on the possible return of the Bahrain Grand Prix and more.
Overview
- Motorsport Industry News
- Inside Formula 1โs ยฃ100 Million Silverstone Weekend
- Westminster Must Champion F1, Britainโs ยฃ12bn Powerhouse According to Domenicali
- F1 Could Add Bahrain GP Back to Schedule in October
- F1 Could Move Away from Customer Power Units in 2031
- ‘No Value’ – Renault Boss Criticizes Celebrity Alpine F1 Investors
- Is NASCAR Becoming F1? The OEM Arms Race Is Getting Real
- What’s Next for MotoGP Under Liberty?
- Quick Takes on the Business of Motorsport This Week
- Highlights from the Sustainable Motorsport Roundup
- The Numbers This Week
- Motorsport Law Roundup
- Motorsport Sponsorship, Partnership News and Analysis
- The Business of Running a Race Team
- Team & Manufacturer News
- Motorsport Movers & Shakers
Motorsport Industry News
Inside Formula 1โs ยฃ100 Million Silverstone Weekend

The British Grand Prix at Silverstone was the largest Formula 1 event ever, with 565,000 spectators. However, its significance now extends far beyond racing. F1 weekends have transformed into cultural and commercial convergence points, blending luxury, retail, and technology. Brands create immersive experiences, akin to fashion weeks or music festivals, attracting diverse audiences.
Silverstone also serves as a powerful B2B hub, driving significant economic impact across the UK’s “Motorsport Valley” and beyond, with over ยฃ100 million flowing into regional economies. The future of F1’s commercial model lies in these comprehensive, experiential marketplaces, where competition is for fan engagement and spending, not just on the track.
Forbes goes inside Formula 1โs ยฃ100 million Silverstone weekend.
Westminster Must Champion F1, Britainโs ยฃ12bn Powerhouse According to Domenicali
F1 CEO Stefano Domenicali wrote an open letter in The Times newspaper as the Silverstone event was getting underway last weekend. In a direct message about the upcoming change of Prime Minister in the UK, he asked the British government to help the many F1 businesses based in the country make visa applications easier for team staffs and invest in sustainable fuels โ a major feature of the new cars.
F1 Could Add Bahrain GP Back to Schedule in October
The Sports Business Journal reports that F1 is โhoping to add the Bahrain Grand Prix back to the calendar in early Octoberโ after it was forced to cancel two races from its schedule earlier this year due to the U.S.-Israel war with Iran, according to Laurence Edmondson of ESPN.com.
F1 CEO Stefano Domenicali has now confirmed the โpossibility of restoring a race if the โconditions are right.โโ Sources indicated that it โwould be the Bahrain Grand Prix on the weekend of October 2-4.โ Domenicali said that a final decision would โneed to be made before F1โs summer break,โ which follows the Hungarian Grand Prix on July 26, in order to โplan for the logistical challenge of adding the extra race.โ
F1 Could Move Away from Customer Power Units in 2031
The FIA, F1’s governing body, is considering offering a third-party supply of engines to customer teams from 2031 as the series looks set to move to cheaper V8 power units reports Autosport. “If it is affordable, then we will have one engine for the rest of the B-teams, so nobody can leverage them and tell them to ‘vote this way, or we are not going to give you a good engine’.”
‘No Value’ – Renault Boss Criticizes Celebrity Alpine F1 Investors
The Alpine Formula 1 team’s owner Renault says its partnership with minority shareholder Otro Capital was “not successful”, which is why it wants to bide its time to find a future partner that is better aligned with its ambitions according to The Race.
“We manage the team,” Renault CEO Francois Provost said. “Otro has no right, and no added value, to help us to operate. So we are fully responsible. We are doing the job. The partnership with Otro was not successful. I think we are capable to assess together this. They want to sell, they will get the good benefits. They need our agreement to sell, and we’ll do this maybe sooner or later, but from an operation standpoint, [there is] no impact, and this is for me the most important.”
Is NASCAR Becoming F1? The OEM Arms Race Is Getting Real
For decades, NASCARโs biggest competitive battles were defined by what happened at the racetrack. Engineers searched for speed inside their own race shops, crew chiefs made split-second strategy calls on pit road, and drivers settled everything behind the wheel on Sundays.
But that formula has fundamentally changed in the Next Gen era. Today, some of the sportโs most important victories are being decided long before the green flag waves, in boardrooms where manufacturers coordinate engineering, data sharing, and technical collaboration among their teams. Kickin the Tires explains how the NASCAR OEM arms race is getting real.
What’s Next for MotoGP Under Liberty?
Tech3 CEO Guenther Steiner has explained why MotoGP’s current fixed-fee arrangement with manufacturers will remain in place, despite all five bike brands pushing for a share of the championship’s profits.
“I think the set-up is like this: this dynamic around profit-sharing came about because Liberty took over. But Rome wasn’t built in a day either,” Steiner said. “That’s how I see it.”
So the next logical question is, can Liberty grow MotoGP like itโs grown F1? Motorsport Magazine digs in to answer the question.
“Liberty is already ramping up the razzmatazz in MotoGP. Wherever you look in paddock and pitlane, thereโs a little more glitz, a little more glamour, all following the ways of F1, because most people love things that glitter.”
Quick Takes on the Business of Motorsport This Week

- Porsche pays tribute to its motorsport history with a special exhibition (Porsche)
- How Oxfordshire became part of Motorsport Valley (BBC)
- Golden Era: The commercial power of F1โs five British drivers (Sector)
- Jack Whitehall lands F1 ambassador role (SIG)
- A2RL driverless race series to hold first event in Europe (Racecar Engineering)
- Twenty Four Runways per Year (Business of Speed)
- Inside Aston Martinโs plan to turn its F1 tech partners into a network (Sector)

- โWe Exist for Sports Fansโ: FanCodeโs Yannick Colaco on Building Indiaโs Digital Home for Motorsport (The Hairpin)
- Saudi Arabiaโs new F1 circuit Qiddiya Speed Park issues update as construction continues (Arabian Business)
- Racing Pride is Tackling LGBTQ+ Travel Challenges in Formula 1 (Paddock Journal)
- How the F1 cost cap has put extra emphasis on the upgrade debate (Autosport)
- NASCAR โBig Dataโ lift reverses in return to linear television (Sports Media Watch)
- Emily Prazer: From LinkedIn job advert to F1 power broker (The Times)
- What can financial regulators learn from Formula 1? (Chatham House)
- How to Invest in Formula 1? (RTR Sports Marketing)
- BYD in F1: Entry options, fanbase data and the athleisure prize (SGI Europe)
- Council exploring options to help bring motorsports back to former Coventry Stadium (Rugby Observer)
- Why Discretion Is Killing Formula One (DB Motorsport)
- Goodwood Road Racing Club of America is launched (RACER)

- Multimillion-dollar Mount Panorama funding pitch explained (SpeedCafe)
- Inside the Creator Platform: how VCARB opened F1โs doors to Gen Z (Sector)
- Aston Martin Aramco hosts inaugural ‘AMR Network’ Technology Forum (Aston Martin F1)
- Oracle Joins IMSA Labs as Founding Partner to Accelerate AI and Motorsport Innovation (IMSA)
- NASCAR team owner’s film on motorsport’s financial crisis wins over racing community (Daytona Racing Digest)
- What’s Driving Motorsports Today? Data, Judgment And Team Execution (Forbes)
- Plan for 15 luxury lodges at motorsport M-Sport team’s HQ (BBC)
- The Agentic AI Era Is Coming for Sports (Profluence Sports)
Highlights from the Sustainable Motorsport Roundup
Lola T70S Demonstrates Sustainability at Speed

The Lola T70S draws inspiration from the past while looking towards a sustainable future and you will see why in this weekโs Sustainable Motorsport Roundup. I also have news on the new Sustainable Motorsport Alliance, video of hydrogen prototypes on the track at Le Mans and much more!
The Numbers This Week

- British Grand Prix breaks F1 attendance record (BBC)
- Mid-Ohio delivers another IndyCar ratings lift on FOX (RACER)
Motorsport Law Roundup
Mercedes Finds Legal Way to Revive Banned F1 Qualifying Trick
The Mercedes Formula 1 team has found a legal way to regain the benefits it got from a qualifying trick that was banned by the FIA earlier this year, The Race can reveal.
It is being achieved through what seems to be a bizarre behaviour by drivers Kimi Antonelli and George Russell of lifting off the throttle just before they cross the timing line on their quick laps.
Two Flags, Two Standards: The Real Lesson From F1โs Austrian Grand Prix
Consistency in officiating is essential to both fairness and safety in motorsport. In this thought-provoking analysis, Davide Beatrice examines two recent Formula 1 incidents involving yellow flag procedures, questioning whether similar situations were judged by different standards and what message that sends to drivers and teams. Whether or not you agree with the conclusions, it’s a compelling discussion about race control, stewarding consistency, and the balance between safety and competition. Read the full article here for the complete analysis.
When Governance Fails, Sport Loses Its Integrity
While not directly related to motorsport, the recent controversy surrounding FIFA’s decision to suspend Folarin Balogun’s automatic World Cup ban following intervention from US President Donald Trump has generated headlines around the world.
Whether it is FIFA or FIA, integrity in sport governance is crucial. Global Sustainable Sport do a great job of explaining why here.
Safeguarding in Esports and Video Gaming – LawinSport
โถ Part 1-Defining the Problem
โถPart 2-Publisher and Federation Responses
By Dr. Tsubasa Shinohara, Assistant Professor at University of Tsukuba
Motorsport Sponsorship, Partnership News and Analysis

- A driver’s take on F1’s longest running partnership (The Race)
- The factors that have kept Scuderia Ferrari HP and Shell together for so long (The Race)
- Sponsor Debrief: Barcelona-Catalunya Grand Prix and Austrian Grand Prix (Sunday’s Sponsors)
- Sponsor Debrief: British Grand Prix (Sunday’s Sponsors)
- Shield AI announced as an official technology partner of 23XI Racing (23XI Racing)
- Sponsorship at the 24 Hours of Le Mans: What a Brand Can Buy and What It Gets in Return (RTR Sports Marketing)
- Kumho Tire wraps up Pikes Peak sponsorship program with all six drivers finishing (Herald Business)
- Same Sponsors, Different Arena: The Brands Betting on Both F1 and the World Cup in 2026 (Grand Prix 24/7)
- Global Switch Aligns Brand With High-Performance Motorsport Through Sponsorship (Tip Ranks)

- Formula 1 announces Flexjet as Official Private Aviation Supplier in multi-year partnership (F1)
- The Activation Zone: British Grand Prix (Sector)
- Silverstone Showed the Next Version of F1โs Commercial Flywheel | F1 Audience Movement Brief (Chris Colombo)
- Cisco extends McLaren partnership (SIG)
- Mercedes-AMG PETRONAS F1 Team and Vercel Announce Multi-Year Strategic Partnership (Mercedes F1)
- Formula 1 announces global publishing partnership with DK Books (F1)
- Price Waterhouse signs on as a sponsor for Spanish GP (AR1)
- Motorsports Sponsorship for Tech and SaaS Brands: The 2026 Guide (RTR Sports Marketing)

- How Moรซt & Chandon became the taste of Formula One victory (Gentleman’s Journal)
- RH and Mercedes-AMG PETRONAS Formula One Team Announce First-of-its-kind Global Design Collaboration (Mercedes F1)
- Why F1 is becoming one of Lego’s most important partnerships (The Race)
- WorldSBK announces exclusive partnership with Brembo from 2027 season (Motorsport Week)
- Mecum Auctions Returns as Sponsor of the Monterey Motorsports Festival (The Shop)
- Motul Announced As Title Sponsor For Honda Racing Malaysia In ARRC And MSBK 2026 Season (News’Nav)
The Business of Running a Race Team
Two Fraud Convictions. Two F1 Titles. One Flavio Briatore

Flavio Briatore has never been a conventional figure in Formula 1. As he continues to shape the sport in 2026, Lali Michelsen of Business of Speed examines the controversial career of the former Benetton F1 boss and current Alpine F1 team principal in Two Fraud Convictions. Two F1 Titles. One Flavio Briatore.
Team & Manufacturer News

- One-on-one with Trident Motorsport, the new F4 adventure (ACI Sport)
- Dodge could return to NASCARโs Cup Series as soon as 2027: Sources (The Athletic)
- ORECA Unsure on Number of OEMs it Can Support in 2030 (Sportscar365)
- How Haas and the University of Chicago are examining human performance in F1 (Sector)
- Walkinshaw TWG Racing team principal Carl Faux to part company (SpeedCafe)
- Treluyerโs Trajectus Squad Targeting LMP2 Debut in 2028 (Sportscar365)
- Volante Rosso Adds Second McLaren, Skips Hidden Valley (Sportscar365)
- Zach Veach Launches Junior Open-Wheel Racing Team (USF2000)
- Haas rewrites its marketing playbook after years of car-first spend (Sector)
- Pfaff Temerario GT3 Making โProgressโ Despite No Cross-Over (Sportscar365)
Motorsport Movers & Shakers
Otmar Szafnauer Explains Why Leadership, Not Budgets, Shaped His Formula 1 Career

From a Romanian village without running water to leading Formula 1 teams, Otmar Szafnauer reflects on the leadership philosophy, political battles and hard-earned lessons that shaped one of the paddock’s most distinctive management careers.
โWe never had a lot of money at Force India. But we finished fourth in the constructorsโ championshipโ
Read the full article in Motorsport Magazine.
