In this week’s edition of The Business of Being a Race Driver, I delve into the topic of why visibility alone isn’t sufficient in sports sponsorship. Alongside this discussion, I also provide valuable insights for sponsorship sellers on effective strategies for surveying their audience. The Business of Racing From the Driver’s Point of View The … Read more
How the SRO GT Academy aims to build future GT3 drivers is just one of the features in this week’s Driver Development Roundup. I also have details on the 2025 Porsche Mobil 1 Female Driver Program, the daily habit that’s destroying your success and the birth of the hybrid racer. Becoming a Professional Race Driver … Read more
How F1 teams spend their money is just one of the topics covered in this week’s Business of Motorsport Roundup. I also have details of Shaila-Ann Rao’s shock return to the FIA, Zak Brown on the business of F1 and all the latest motorsport sponsorship deals plus much more. Motorsport Industry News Formula 1 Formula … Read more
Sustainability at the Canadian Grand Prix is one of the items I am highlighting in this week’s edition of the Sustainable Motorsport Roundup. I also look at the murky future of hydrogen at Le Mans, what the future holds for Hydrogen as fuel in modern engine design and Formula E without McLaren. Sustainable Motorsport News … Read more
The birth of the hybrid racer, where sim racing is the primary domain for motorsport is just one of the topics covered in this week’s Sim Racing Roundup. I also explore how a Formula E team leverages simulators for real-world race preparation, reveal a chance to enroll in an all-encompassing sim racing school, and uncover … Read more
BMW has unveiled the entry-level M2 Racing and I have the details in this week’s Racecraft & Race Cars Roundup. I also have racecraft tips, a look at Josef Newgarden’s workout routine and comparing Ford Mustang road cars with their GT4 and GT3 variants. Racecraft Tips & Techniques On-Track Mike Shank’s win at the 50th … Read more
Confidence is key when approaching potential sponsors and in this week’s Business of Being a Race Driver you will understand why and what to do about it. I also have advice on keeping track of your inventory of assets and using KPIs to track sponsorship success. The Business of Racing Enzo Mucci explains the importance … Read more
PT Autosport Aspiring Driver Shootout applications are now open, and you get the details in this issue of the Driver Development Roundup. I also have the latest news on Porsche Motorsport North America’s Porsche Selected Driver Program drivers, why nobody owes you anything and much more! Becoming a Professional Race Driver As you pursue your … Read more
GTP/Hypercar is looking to stabilize their rule set for even longer as they experience an unprecedented boom, and you will understand why after reading this week’s Business of Motorsport Roundup. You will also understand the key managerial roles in a Formula One team, find out the latest FIA developments and learn about Saudi Arabia’s motorsport … Read more
The FIA World Rally Championship is redefining sustainability and in this week’s Sustainable Motorsport Roundup you will find out about a podcast that explains how. I also have details on how Lola made a splash at the Miami E-Prix, how the opportunities presented by sustainability, education, and inclusivity in motorsport are endless and Toyota’s position … Read more
