Branding tips from James Hinchcliffe are just one of the highlights that I link to in this week’s edition of The Business of Being a Race Driver. I also feature essential tips for securing sponsorships, how to post consistently on social media and racing Spec Miata on a budget. All this and much more in … Read more
In the video above, jump onboard with Kevin Estre as he puts the No.6 Porsche Penske Motorsport on pole position of the 92nd running of the 24 Hours of Le Mans.
A guide to diversity, equity and inclusion in motorsport is just one of the features in the Driver Development Roundup this week. You will also find thoughts on the development of women drivers in motorsport, disabled racer Robert Wickens return to single seaters and what the definition of “gentleman driver” is. All this and more … Read more
A Swiss arbitration panel has cleared Haas F1 of breaching their contract with Nikita Mazepin sponsor Uralkali but must refund the portion of the sponsor fee attributable to the time after the contract was lawfully terminated. This is just one of the cases covered in this week’s Motorsport Law Roundup as part of the Business … Read more
The FG Series has launched their all-electric dual-mode FG Twin, a race car that could revolutionize motorsport. Full details can be found in this week’s Sustainable Motorsport Roundup. I also have news on EVs conquering Pikes Peak, a sustainable fuel-powered Radical and an insight into the new hybrid Indycar engine. All this and much more … Read more
Williams F1 has partnered with Racing Prodigy in an exciting development that will see them as the first team in the inaugural season of the Prodigy Racing League. As the trend of going from sim racing to real world racing accelerates, I anticipate we will see more moves like this in the future. I also … Read more
This week in the Racecraft & Race Cars Roundup you will learn how one race driver raced Spec Miata on an extremely low budget, a pre-race routine you can use to ensure optimal performance and what’s coming to LMP2. All this and more in the Racecraft & Race Cars Roundup on Motorsport Prospects. Racecraft Tips … Read more
How B2B relationships work in motorsport is critical to understand to better prepare your sponsorship proposal to address a business need. This is just one of the articles linked to in this week’s The Business of Being a Race Driver. I also have tips on how to increase your value proposition, the value of sponsorship … Read more
The FIA has launched a concussion awareness campaign which is designed to educate and raise awareness of concussion, including signs, symptoms, and red flags to further protect motorsport competitors. Full details can be found in this edition of the Driver Development Roundup. I also have details on how a spreadsheet can keep you on track … Read more
Hansen Motorsport’s sustainability vision is just one of the highlights of this week’s Sustainable Motorsport Roundup. As Susan Hansen explains, “we felt that if we were going to continue racing and having a company, we have to do something that meets our values.” I also have details on a new entrant to race hydrogen at … Read more
