Business of Motorsport

The Business of Motorsport for February 11, 2022 – Sponsorship, Sports Law and More

The Business of Motorsport News for February 11, 2022

The Business of Motorsport is really picking up steam as the 2022 season starts in earnest in various parts of the globe. Regardless of the series or the team, deals are being made and business plans are being executed with vigor. Here is just a sample of what has been happening in the last week. … Read more

Motorsport Series News for February 9, 2022 – Spy Shots, Scholarships and More

Motorsport Series News for February 9, 2022

In Motorsport Series News this week I look at developments in GT2 and DTM, share some news on new upcoming GT3 and Touring Car race cars and provide updates on young driver scholarships in the Americas and UK. Sports Cars After its first year under GT3 regulations, the DTM has confirmed a number of rule … Read more

The Sustainable Motorsport Round-Up for February 5, 2022 – Global Developments On and Off the Track

The Sustainable Motorsport Round-Up for February 5, 2022

On this week’s Sustainable Motorsport Round-Up I look at sustainable motorsport news in Formula 1, the World Rally Championship, Extreme E, Indycar and more. I also have another edition of Getting to the Track Sustainably with news on some upcoming guides that will help you in your sustainable travel plans. As always, if you have … Read more

The Business of Motorsport News for February 4, 2022 – Viva Las Vegas and More

The Business of Motorsport News for February 4, 2022

This week’s Business of Motorsport News looks at the increasingly probably chance of a an F1 race in Las Vegas, MotoGP looks to Formula 1 for inspiration on a number of fronts, building a race track in the L.A. Coliseum and more. Formula 1 Liberty has made no secret of wanting to expand F1 into … Read more

Motorsport Series News for February 2, 2022 – Sports Cars, Touring Cars and More

Motorsport Series News for February 2, 2022

This week in Motorsport Series News I look at the new Mustang GT3 project, the return of IMSA GTP, Touring Car news from Canada, Germany and New Zealand, a new V8-based series in Canada and more. 2022 is heating up! Sports Car News Arguably the biggest news in sports cars last week was Ford unveiling … Read more

The Business of Being a Race Driver for February 1, 2022 – Networking, Getting the Right Sponsorship ROI and More

The Business of Being a Race Driver for February 1, 2022 - Networking, Getting the Right Sponsorship ROI and More

The business of being a race driver seemingly never ends. The search for sponsorship to make your budget is a never-ending series of meetings, presentations and phone calls. Here are some tips to help. Tools, Tips & Techniques In business, networking can often be the difference between success or failure since knowing the right people … Read more

The Sustainable Motorsport Round-Up for January 29, 2022 – Sustainability in Diriyah and More

The Sustainable Motorsport Round-Up for January 29, 2022 - Sustainability in Diriyah and More

One of the most important things that I have learned about sustainability in general and sustainable motorsport in particular is that it is a journey. Nothing will ever be fully 100% sustainable but the journey to limit and if possible eliminate our impact on the natural world is an ongoing one. Just because we have … Read more

The Business of Motorsport News for January 28, 2022 – Marketing to Gen Z and More

The Business of Motorsport News for January 28, 2022 - Marketing to Gen Z and More

There is a lot to digest in this week’s Business of Motorsport round-up including news from various series and tracks around the world, the greater motorsport industry as well as an interesting survey that deals with marketing motorsport to the Gen Z demographic. If you are looking to market to this demographic, as you should, … Read more

Motorsport Series News for January 26, 2022 – Single-Seater and Sports Car News from Around the World

Motorsport Series News for January 26, 2022

This week’s Motorsport Series News Round-Up spans the globe and features both single-seater and sports car news from mainland Europe, the UK, the United States and Australia. Single-Seaters Last week I mentioned how the grid for the Italian F4 Championship is growing at the potential expense of its German equivalent. As a possible confirmation. French … Read more

Sustainable Motorsport Round-Up for January 22, 2022

Sustainable Motorsport Round-Up for January 22, 2022

This week’s Sustainable Motorsport Round-Up is full of exciting developments from manufacturers like Subaru, series like Play and Drive and developments in the world of sustainable transport. Manufacturer News At the Tokyo Auto Salon, Subaru announced their 2022 motorsports activities which include preparing for a defense of their Super GT GT300 titles, an N24 return, … Read more

The Business of Motorsport News for January 21, 2022 – Andretti Goes Public and More

The Business of Motorsport News for January 21, 2022

It has been a busy week in the Business of Motorsport as there have been numerous developments related to sponsorships, changes of administration, increased cryptocurrency action, SPACs going public and more. Here are just a few of the things that happened since the last Business of Motorsport round-up. Formula 1 News If you have followed … Read more

Motorsport Series News for January 19, 2022 – The Radical, the Clio, Racing in India and More

Motorsport Series News for January 19, 2022

This week I have motorsport series news that spans the globe and covers everything from one make sportscars to Hypercars, Formula 4, the Road to Indy and more. Let’s hit the track! Sports Cars, Touring Cars & One Makes Radical Sportscars have been successful because they produce a good, competitive product and Autosport Plus details … Read more

The Business of Being a Race Driver for January 18, 2022 – Finding Sponsorship Contacts and More

The Business of Being a Race Driver for January 18, 2022

As we all know, being a race driver not only involves competing on the track but being successful in raising sponsorship to meet the budget demands that the sport requires. The Business of Being a Race Driver constantly surveys the globe for the best tips, tools and resources to help you succeed in the boardroom … Read more

Sustainable Motorsport Round-Up for January 15, 2022 – The Trident Returns!

Sustainable Motorsport Round-Up for January 15, 2022 - The Trident Returns!

Sustainable motorsport on its own cannot solve the climate crisis, nor bring an end to global warming and it should not be expected to do so. What it can do is act as an R&D platform for those developing the technology that will contribute to achieving these goals. Motorsport should always remain true to what … Read more

Business of Motorsport News for January 14, 2022

Business of Motorsport News for January 14, 2022

It has often been said that motorsport is as much a business as it is a sport. While my “Business of Being a Race Driver” deals with those business aspects that a driver must deal with in their off-track time, the “Business of Motorsport” deals more with the industry as a whole be that track … Read more

Motorsport Series News for January 12, 2022

Motorsport Series News for January 12, 2022

As motorsport gears up for 2022, there is a lot of motorsport series news this week to share. From sports cars to touring cars, single-seaters to one makes, new series are being launched and regulations are changing for 2022. Here is a sample of what is happening. As I mentioned on Monday, instead of publishing … Read more

Sustainable Motorsport Round-Up for December 17, 2021 – Sustainability and Speed

Sustainable Motorsport Round-Up for December 17, 2021 - Sustainability and Speed

In this issue of the Sustainable Motorsport Round-Up I look at sustainable motorsport as a whole and then dive into some series-specific news and initiatives. I then end things off with some interesting developments in the bigger field of sustainable motorsport. Let’s go! The Big Picture One thing I keep stressing whenever the topic of … Read more

Motorsport Prospects Weekly Debrief for December 13, 2021 New Team Canada Scholarship Shootout and More

Motorsport Prospects Weekly Debrief for December 13, 2021 New Team Canada Scholarship Shootout and More

The Motorsport Prospects Weekly Debrief is here and, even though it is the off-season, racing never sleeps. This week I look at the new Team Canada Scholarship Shootout, techniques to market your team online, an available drive in European Super Trofeo, a new Subaru touring car now available and more. News racers can use! Driver … Read more

Motorsport Prospects Weekly Debrief for December 6, 2021 – Lemons of Love Giveaway, Self-Coaching and More

Motorsport Prospects Weekly Debrief for December 6, 2021 - Self-Coaching and More

Race driver development is what Motorsport Prospects is all about and the Weekly Debrief is the perfect symbol of that. Every week I comb the internet and curate the best resources, tips and tools that will help make you a better race driver both on and off the track. The goal is truly to be … Read more

The Motorsport Prospects Weekly Debrief for November 29, 2021 – The Race Driver as Entrepreneur and More

The Motorsport Prospects Weekly Debrief for November 29, 2021 - The Race Driver as Entrepreneur and More

This week on the Motorsport Prospects Weekly Debrief I feature actionable things that you can do to help with your social media marketing in the off-season, approaching your sponsorship search as an entrepreneur, a new driver development program and series in the UK, testing opportunities for the new GB4 car and more. Driver Development News, … Read more